Best PracticesDealership MarketingIndustry News & TrendsOpinions & Advice

A DealerRefresh Forum Recap: iOS13, Facebook Reactions, Loyal Service, Cox and Rivian

Quarter three has wrapped up, and we’re heading into Q4 with some exciting DealerRefresh topics and some much needed changes to the dealer forums on the horizon. Maybe you have a gameplan ready to go to close out the year on a high note, or maybe you’re still looking for industry insights. Either way, September …
Best PracticesDealership MarketingDealership Operations & Processes

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job Imagine a world where no one ever told you “no.” Relaxing and enjoyable, right? Now imagine working on an internet sales team or in a sales BDC and never hearing a prospect tell you “no” over the phone.
Opinions & Advice

The Debate of the Century: The Effect of Gender on the Car Buying Process.

Gender: we all know it’s a hot topic in automotive.  Whether it’s how to sell to the millennial woman or to the classic emotional male buyer, we’re constantly analyzing the difference between male and female shopping patterns.  We’re dissecting how to market to them, negotiate with them, and then retain them as loyal customers. As …
Best PracticesDealership Marketing

Is Your Service Center Invisible in Google Search?

Auto service centers thrive on Google Search, typically ranking for dozens of local search terms like “oil change near me,” “service center open now,” and “best mechanic in Tallahassee.” However, if you only have one listing for both your service center and your showroom you could be missing out on free traffic from Google. Luckily, …