Best Practices

Happy New Year! Time for the 2020 automotive marketing predictions. For the first time in several years, dealers face decreasing new car sales numbers and higher average prices. Fortunately, the cloud of confusion surrounding digital marketing seems to be dissipating. The industry broke away from the stigma of being slow to adopt new ideas and …

Best PracticesDealership Marketing

Outdated website content may not always hurt, but it certainly never helps, either. Is it worth the effort to dust off those old pages and give ‘em a shine? The answer may surprise you. When it comes to SEO and website traffic, everyone is looking for an edge on the competition. It’s no surprise that …

Best Practices

You’re probably thinking to yourself oh, great another essay on making gross. Well, you’ve come to the wrong place. That path is too well worn. And, frankly, giving away too much gross is the least of your worries. Most dealerships are giving away their very business, one piece at a time. The same people who …

Best PracticesDealership Marketing

Recently my team and I uncovered a dirty secret with automotive websites. One of our clients using an unnamed website company had become victims of Black Hat SEO tactics. Our client’s website had over 1000 pages of cloned content that was added by the website company. Content cloning is done by using a script or …

Best PracticesDealership Marketing

If you haven’t fully optimized your dealer’s free Google My Business (GMB) listing, you’re missing out on VALUABLE Google searchers who could be visiting your website and even your dealer. To help you out, I put together 10 optimization recommendations that EVERY dealer should use on their GMB listing going into 2020. Here they are: …

Best Practices

Was chatting with some of @jon.berna‘s folks and they jokingly claimed Jon makes them pack their parachutes after they jump out of the plane It got me thinking about the different stages/types of companies out there on the innovation-perception scale: Naive InnovatorsJumped out of the plane thinking they’d be able to fly away like Superman. …

Other Stuff

It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails & texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

Best Practices

It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails and texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

Other Stuff

Happy holiday season, Refreshers! It’s time to recap some of November’s best forum topics, running the gamut from social media, digital retailing updates, Tesla’s latest reveal, plans for the next decade, and a few surprises. Special Ad Categories & Other Social Topics If you haven’t heard by now, Facebook requires advertisements be categorized under the …