Best PracticesDealership Operations & Processes

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Best Practices

Okay, well maybe not just like that. It took the combination of a global pandemic and a government-mandated lockdown for our industry to get here. But as we get more comfortable with this “new normal,” and continue to build digital strength and momentum, here are some best practices that will keep your dealership resilient in …

Opinions & Advice

It’s no secret texting has become a go-to option with your dealership’s prospective customers. In fact, several studies show that more than 98% of your customers will read a text sent to them within two minutes! Not to mention, unlike email, your customer will continue to see the text message in their inbox (each time …

Dealership Marketing

Google Ad Credits for Automotive Dealers: Covid-19 What to know about Google’s Ad Credits for Automotive Dealers in the United States ​ Are you an automotive dealer who spends money on digital advertising, specifically with Google? Or maybe, you are an automotive dealer partnered with a provider or vendor who advertises on your behalf with …

Opinions & Advice

ROE: Return on Employee, NOT return on equity…. I just made it up. But not on a whim, a lot of thought went into this and a lot of time too. You see, a friend of mine had a lease come due and he went truck shopping. He was less than impressed. We were at …