Best PracticesDealership Communication Tools

Hello DealerRefresh community, Please check this program from Google during this time. The Google team asked us to share with the communities we are involved. COVID-19: $800+ million to support small businesses and crisis response Our commitment to support small- and medium-sized businesses, health organizations and governments, and health workers. blog.google Hopefully you can apply …

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March madness typically springs buyers back into the market as many consumers benefit from the extra cash of a tax return. This March, however, saw most shoppers sent home amid COVID-19 concerns to guard against infection, severely impacting our economy and teaching us new terms like “social distancing.” The entire distribution chain for new and …

Best PracticesDealership Marketing

Automotive Retail Disruption: How Process Would’ve Made a Difference We all know good habits are learned in bad times, and bad habits are learned in good times. For virtually every car dealer in America, the good times started sometime around 2011, and ended suddenly in mid-March 2020. An industry disruption no one could’ve predicted. So, …

Best PracticesDealership Marketing

Do not use Google’s new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19. The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the dashboard. Also, you won’t be able to …

Best PracticesDealership Marketing

Check out what @Jon Berna and his team are offering to the industry.. All reports are automatically update each night on the most important metrics dealerships should be monitoring to understand the real impact this has on business. Find out how this climate effecting the dealer industry.. I’ll do my best to keep this updated …

Best PracticesDealership Communication Tools

This has happened to you, right? Articles and headlines like this and this tell similar stories — spam calls keep increasing. The Federal Communication Commission (FCC) says these unwanted calls represent their top consumer complaint and highest priority. Good news – you’re not alone. Various players are trying to fight the madness. Phone carriers are …

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This week started with a change to nearly every life in the United States. People love change! They respond well to it and always react rationally. They do not hoard, they shy away from rumors of worse things, and they absolutely continue onward with their big purchase decisions. Oh, wait… No, they don’t. People are …

Best PracticesDealership Marketing

Most car dealers understand the importance of Google My Business Posts but don’t have the time or resources to dedicate to it. Today, I’m going to show you how to fully automate the process of regularly posting to your Google My Business profile! Essentially we’ll be taking the best content you’re already posting on Facebook …

Dealership Marketing

Car Dealer SEO: Same Old, Same Old I’ll keep this one brief. And, to answer the question you’re going to have while reading this article: No, I do not sell search engine optimization. I’ve written and spoken about the waste and fraud in automotive search engine optimization for at least a decade. Because it’s digital, …

Industry EventsOther Stuff

At the time of this writing, NADA 2020 is approaching quickly. Like me, I’m sure your email inboxes and social media feeds are getting flooded. The next big event, or the next big personality, or the next big technology. Just like last year. The more people ask if I’m going, the happier I am not. …