We all know that most dealers are good at selling and servicing cars. Turning toward a computer; not so much. We rely on our vendor-partners for that. Sometimes our partners try to take advantage of our computer-naiveté and that just isn’t right.
When it comes to domain ownership some web hosting companies purchase a domain for the dealer they just contracted. What the dealer doesn’t realize is that the contract states ownership of the domain actually belongs to the web hosting company. If the dealer decides to change companies, then that domain stays with the old web hosting company.
What is a domain?
A domain, as referred to in this article, is more commonly known as a URL, link, or website address. When not using your Google bar, it is what you type into your browser to get to a particular website. DealerRefresh’s domain is www.dealerrefresh.com.
Domains (URL) have become so important today that some would argue you should change the name of your business depending on what domain is available. That is the argument if your proper business name plus “.com” is not available. Hopefully we don’t have to sell you on how important the Internet is and that over 60% of your customers are using it to find some sort of information about you. Just like your investment in a good piece of real estate near the busiest intersection, your online address should be easy to find, be designated with a “.com” – not .net, and contain the name of your business. This is not done solely for SEO purposes or anything fancy; this is simply because a lot of people type yourbusinessname.com as a way of finding you.
If you own the trademark to your name you can claim it under the Anti-Cybersquatting Piracy Act (ACPA).
Domains are real estate. Don’t let someone steal your land.
This article is here to serve as a reference for any dealer who is being taken advantage of by their current web host or a previous one. Please throw this in their face because they need to stop immediately. Holding your domain hostage is just wrong.
Here are a few web hosting companies that have publicly denounced the practice of cybersquatting:
AutoRevo: Your Domain Name is YOUR Domain Name
ClickMotive: Squashing Domain Squatters
Dealer.com: Who Does Your Domain Name Belong to?
DealerFire: Domains the DealerFire Way
DealerOn: Don’t Lose this Contest. Be the Master of your Domain.
DealerSkins: Protect your Online Identity with Proper Domain Name…
eCarList: Master of Your Domain$