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'Assumptive Selling' Helps You Sell More Cars - In August, It Helps You Help a Worthy Couple
‘Assumptive Selling’ Creates a Better Car-Buying Experience (and This Month, it May Help Create a Better Experience for a Worthy Couple) $10 from every copy of ‘Assumptive Selling’ sold on Amazon in August 2018 goes straight to help Bryan & Tamarra Armstrong ... Tamarra... 'Assumptive Selling' Helps You Sell More Cars - In August, It […]
Auto Financing Programs - Your Experience
Hi, I work for a small dealership that isn't specific to any brand of vehicle and we sell new and used. I guess you could say we are generic. I work in the finance department and my boss has instructed me to do some research on different dealer financing networks and programs that are... Auto […]
Can't see the forest from the trees?
My unique journey to regained passion and nothing more. I have had a unique experience of being a burnt-out salesperson of nearly two decades trying everything(including recreational idiocy) and was very successful for most of it but just burnt out, and bitter, my career was choking to death in... Can't see the forest from the […]
What is the best VPN out there?
Hello. I've learned about ISP's tracking user data and selling it to marketers. I don't want to be easy money for them so I've decided to get a VPN, extra security never hurts too I guess. So far I am choosing between NordVPN and StrongVPN. Any thoughts?
Setting up a Photo Booth
We handle all of our inventory photography inhouse. Our grounds lack a decent spot to shoot our vehicles away from other inventory and ugly parts of the facility. We are looking into assembling a photo area in an empty service bay. I'm trying to keep this as high-speed, low-drag as... Setting up a Photo Booth
YIKES! Autotrader Referral Traffic falls off a cliff in July 2018
Noticing a sharp drop in Referral traffic from Autotrader.com for my dealers across the country. Is everyone else seeing the same thing? Here is a YTD snapshot, with comparison to Cars.com and CarGurus.com. Have tried investigating causes, maybe their recent changes in SRPs, VDPs, etc. Any... YIKES! Autotrader Referral Traffic falls off a cliff in […]
Cox Automotive Acquires Clutch Technologies
Cox--->

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

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