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CRM. More bad than good?
I have spent the last 15 years of my career either running or building CRM systems. I have written numerous articles on DealerRefresh in support of them and even how to buy them. To say I have been a CRM advocate is an understatement. Yesterday, @Jeff Kershner and I were talking... CRM. More bad than […]
Village idiot!
I've seen a lot of stupid stuff in my day, but nothing tops what I am about to share with you. First let's provide a little background. Meet Stan Sher, View attachment 1976 Stan is 30 years old and considers himself a legendary trainer in the automotive industry. He's the President... Village idiot!
General Motors Referral Traffic Falls off a Cliff?
I've been posting examples of this issue on LinkedIn but wanted to share here in case some folks can shed some light. For Cadillac, Buick/GMC and Chevrolet dealers, I'm seeing a dramatic drop in Referral traffic from the OEM websites, but can't figure out why? Both sites are secure (https,... General Motors Referral Traffic Falls […]
Digital Dealer 25 Rollcall
Digital Dealer 25 is right around the corner. Will you be there? What presenter are you most interested in seeing? What products and technologies are you most interested in researching? Which Refresher is buying the next round? Don't have a ticket yet? You may want to catch next week's... Digital Dealer 25 Rollcall
Guide for UTM-tagging URLs
I take so much from the Dealer Refresh site, always want to make sure I'm sharing enough. I share the document below nearly every day with some new digital agency who can't seem to figure out how to properly UTM-tag campaign URLs. Click here to download: http://bit.ly/UTMinstructions... Guide for UTM-tagging URLs
Well The Old car Biz is Alive and Well
Since I can't find a position in the vendor world, I decided to go back to my roots and sell cars. Dealerships in my area (Chicago North Suburbs) are stuck in the 80's. Maybe 70's. They want experienced salespeople, which is fine. I love the biz. Started yesterday..Was given a desk, and log-in... Well The […]
Attribution: Do you give the last touchpoint all of the credit for a sale?
I read, with a great interest, a post on DMNews.com Marketers' Twisted Cross-Channel Attribution [Infographic]. At one point it was stated "...almost one quarter of... Attribution: Do you give the last touchpoint all of the credit for a sale?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

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