Take a look at this. What conclusion do you come up with when you see this snap shot taken from my lead manager. This has been my biggest grip about 3rd Party Leads. Don’t get me wrong, I believe there is a place in a dealers online marketing efforts for 3rd Party Leads. However, these companies need to tighten up on whom they are buying these leads from.
Here you will see that within only a few minutes apart, I received the same customer lead from AutoWeb, AutoUSA and iMotors (I’m surprised to have AutoUSA on this list. They have been my best provider thus far for quality leads). The awful part about this customer lead, the phone number is bad, bad email and even the address is bogus. Having to send these bad leads back to the providers (sometimes on a daily basis) becomes a part time job in itself.
It’s obvious this lead was sold over 2 times. I called all the providers to see if I could find out where exactly this lead came from but no such luck getting that information. Again, I’m not directly bad mouthing any 3rd Party Lead provider. If you’re signed up with multiple Lead providers, just keep your eyes open and be sure to hold your lead providers accountable for the duplicate leads.