Aaron Wirtz – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Instagram Video: Curtains for Vine?

Instagram VS Vine Video – and your dealership This afternoon, Instagram rolled out a major update that supports the creation of 15 second video clips, which raises the obvious question — what does this mean for Vine, which everyone describes as “like Instagram, but with video?” Interestingly, at around the exact time I saw Instagram’s …

Best Practices Dealership Marketing

Brand Transition Notes: A Google Timeline

As you might have heard, we’ve been busy here in the land of Oz. On April 1st, 2013, Suzuki of Wichita became Subaru of Wichita, which meant we had a lot of switching to do. In the digital realm, I was most concerned about our listings across Google properties, and I’ll be the first to admit–I didn’t do …

In Defense of the Animated GIF

A Simple Overlooked Technique – Yet so Effective Last week, Google+ announced that you can use animated gifs for your profile photo, and provided some search results on how to get started. Playing nicely with gifs is yet another feature that Google+ has over Facebook, and I believe gifs should be a regular part of …

Best Practices Dealership Marketing Opinions & Advice

That Could Be Me: Moving Beyond the WIIFM Principle

Honor the Sacred WIIFM For decades now, salespeople have been trained to honor the sacred WIIFM Principle (What’s in it for Me?) in everything they do. The rationale being that the more a salesperson can help his customers understand how the product will meet the needs of their unique situations, the more likely the customer will be to …

Overcoming Camera Shyness on Both Sides of the Lens

A huge stumbling block to creating interesting, original social media content is the fear of the lens. Time to get comfortable. By now, I’m sure you’ve read all about why using video is important in your dealership. Videos of vehicle presentations, employee introductions, customer testimonials, special events, kids, and general silliness (among other things) …

Best Practices Dealership Marketing

Dealers – Reaching Out with Instagram

[highlight color=”#fde1c3″ font=”black”]Let’s give a warm welcome to Aaron as we host his first article to the DealerRefresh community. For those of you that don’t know Aaron, he’s the Social Media Manager at Suzuki of Wichita. When others are talking about social media, Aaron is breaking boundaries and making it work for the dealership. Welcome aboard …

Search

Search

Aaron Wirtz – Page 2 – DealerRefresh

Brand Transition Notes: A Google Timeline

That Could Be Me: Moving Beyond the WIIFM Principle

Overcoming Camera Shyness on Both Sides of the Lens