Best PracticesDealership MarketingDealership Operations & Processes

Your Sales Hiring Forecast 2017 and Keeping Up with the New Buyer

Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner. With broad access to the internet, the days of distrust for the car-buying process are long gone, and in its place is a system that works in the buyer’s favor. Once a buyer visits one or …
Best PracticesDealership Operations & Processes

10 Candidate Traits that Lead to Great Employees

When interviewing candidates for your dealership, it can be tempting to only focus on their past experience or current product knowledge. While these topics have their advantages, they can also be taught on the job. However, a candidate’s basic character traits are not nearly as easy to cultivate. As the interviewer, it’s up to you …
Best PracticesDealership Operations & Processes

Removing Sales People and Utilizing Product Specialists at Your Dealership

Before pricing information websites, salespeople were the gatekeepers. When it came to vehicle features, availability and negotiating, it was a dealer’s market. However, today the playing field has changed immensely. Many prospective car shoppers walk into a showroom already armed with all the information they possibly need, including the car’s invoice price, dealer inventory listings, …
Best PracticesDealership MarketingDealership Operations & Processes

Is Your Dealership Career Website Ready For Today’s Job Candidate?

You’ve identified your Dealership’s Employment Brand, but now what? In my previous article we defined, in the simplest of terms, what a Dealership Employment Brand is. But each “dealer” must take hard look at their business structure, operations, standards and practices in order to identify and define their own True Employment Brand. The value of your employment brand will …
Best PracticesDealership MarketingDealership Operations & Processes

How to Define, Identify and Build an Employment Brand for Your Dealership

When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success. According to an eMarketer report, “The US Automotive Industry 2015: Digital Ad Spending Forecast and Trends,” digital ad spend is expected to grow from $7.3 billion in …
Best PracticesDealership Operations & Processes

8 Steps to Workforce Planning – Long Term Hiring

With 2016 right around the corner, it’s time to start thinking about your dealership’s staffing needs in the coming year. As manager, you’re used to living in the daily “my hair’s on fire” reality of running a sales and service team.  There isn’t a day that goes by where something unexpected, unexplained, or you’ve-got-to-be-kidding-me happens. I …
Best PracticesDealership Operations & Processes

Which One Best Describes Your Dealership’s Hiring Process?

Let’s face it: most dealers struggle with hiring qualified employees. And since the car business is a people business, our inability to achieve success with hiring new team members will have a negative long-term effect on the health and value of our dealership.   Why is Hiring Success So Difficult to Achieve? I define “hiring …