Best PracticesDealership Marketing

Integration? What’s that and what do I do with it? What about my DMS?

Integration as defined on Dictionary.com:  an act or instance of combining into an integral whole. Okay…that doesn’t really help.  How about Wikipedia?  Awesome – they have an entry for “System Integration”:  is the bringing together of the component subsystems into one system and ensuring that the subsystem function together as a system. There’s a lot …

Read more…

Opinions & Advice

Are incentives dead? How do we advertise now?

We all know banner ads are only effective in an incentive-driven world. There are too many spammy emails to be effective with numerous email blasts. Google ads will eventually be passed over, by consumers, for more relevant organic results. Do we make our inventory look so good online that we are basically driving the car out of the monitor and onto their lap? Do we get on the forums, blogs, FaceBook pages and follow consumers on Twitter? Do we build relationships instead of being marketers?
Dealership Communication Tools

Review on the Verizon Blackberry Storm 9530

All in all, the Storm is a great phone. I'm not convinced it is "the" phone and my search will continue one day. I'm looking forward to the new Curve, but I certainly will not be getting one on launch day. If you're a heavy Blackberry user with little patience you will hate the communications side of the Storm, but if you need to visit heavy websites on the go, you'll love it. So I'm split because I need to do both.