Alex Snyder – Page 14 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Traffic Tracking Online – who do you trust?

It is scary to think that the dealer group I work for has been with 4 different site vendors, 5 different SEM vendors, 2 different SEO vendors, and who knows how many Internet click-through campaigns since 1999. I know there are dealers out there who flip between these companies faster than Paris Hilton hops to …

Opinions & Advice

Are our manufacturers worse than we are?

This morning I sat through a training/refresher course hosted by the Central Atlantic Toyota’s Internet ad agency, PIVNet. Usually I loathe these types of meetings, but Toyota does things so pro-actively I enjoy theirs. As an employee of a dealer group who carries multiple franchises, I get to work with many different automotive “cultures.” Of …

Opinions & Advice

High traffic with low conversions? Is this a franchise-related problem?

First off, I would like to thank Jeff for giving me the opportunity to be a guest author on Dealer Refresh. As an eleven-brand franchised dealer, I get to work with many different business ideologies. From Korea to Germany the ideological differences can be just as extreme as the geographic distances between these OEMs. These …

Best Practices Opinions & Advice

How do other dealerships count Internet deals for pay?

I’m curious as to how various dealerships are counting Internet deals for pay? We use a simple system: If a customer submits an Internet Inquiry, we require either a direct phone conversation with the customer be logged into our CRM or have two email responses from the customer. We also count phone calls that originate …

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Alex Snyder – Page 14 – DealerRefresh

Traffic Tracking Online – who do you trust?

Are our manufacturers worse than we are?

High traffic with low conversions? Is this a franchise-related problem?

How do other dealerships count Internet deals for pay?