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Alex Snyder – Page 2 – DealerRefresh

Alex Snyder
Who knew an argument with Jeff Kershner, in 2005, would lead to Alex becoming a partner with him on DealerRefresh. Where will the next argument take ...
  • Articles: 134
  • Website
Other Stuff

Calm down on COVID-19 fears

  • Alex Snyder
  • Posted onMar 18, 2020 at 12:51 PM
  • 17 Comments
This week started with a change to nearly every life in the United States. People love change! They respond well to it and always react rationally. They do not hoard, they shy away from rumors of worse things, and they absolutely continue onward with their big purchase decisions. Oh, wait… No, they don’t. People are …

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Best Practices

Innovators Jump From Planes

  • Alex Snyder
  • Posted onDec 17, 2019 at 2:30 AM
  • 2 Comments
Was chatting with some of @jon.berna‘s folks and they jokingly claimed Jon makes them pack their parachutes after they jump out of the plane It got me thinking about the different stages/types of companies out there on the innovation-perception scale: Naive InnovatorsJumped out of the plane thinking they’d be able to fly away like Superman. …

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Other Stuff

Your presence is your leverage

  • Alex Snyder
  • Posted onDec 10, 2019 at 11:28 AM
  • 25 Comments
It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails & texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

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Best Practices

Your presence is your leverage

  • Alex Snyder
  • Posted onDec 10, 2019 at 11:27 AM
  • 25 Comments
It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails and texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

Read more…

Dealership Operations & ProcessesOpinions & Advice

Where have all the UPS gone?

  • Alex Snyder
  • Posted onNov 27, 2019 at 11:07 AM
  • 2 Comments
When did the up-bus stop coming to car dealerships? The internet choked the motor on that bus and killed it into a machine that is now fueled online.
Industry EventsOpinions & Advice

Thank you Joe Chura for this new REFUEL forum

  • Alex Snyder
  • Posted onNov 22, 2019 at 5:25 PM
  • 7 Comments
| @joe.chura suggested we create a place for positivity and that is a pretty damn good idea. Here it is! An entire forum dedicated to positive and refreshing topics. Bring on the rainbows and unicorns Please start a thread any time you wish to share something positive. As this is an entirely new forum there …

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Industry Events

Pasch’s AAAS in Palm Beach review

  • Alex Snyder
  • Posted onNov 21, 2019 at 3:17 PM
  • 9 Comments
Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder
Industry Events

Pasch’s AAAS in Palm Beach review

  • Alex Snyder
  • Posted onNov 21, 2019 at 2:24 PM
  • 2 Comments
Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder
Dealership MarketingIndustry News & TrendsSponsored Content

Get lucky with Driven Data advertising and FRIKINtech conversion

  • Alex Snyder
  • Posted onNov 11, 2019 at 4:08 PM
  • 3 Comments
FRIKINtech and Driven Data create advertising and landing page conversions that are 100% relevant to the car shopper.
Dealership Operations & ProcessesOpinions & Advice

Training customers to ignore your emails

  • Alex Snyder
  • Posted onAug 7, 2019 at 5:04 PM
  • 0 Comments
If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this article. If your initial email response is to provide a price with other vehicle …

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