Alex Snyder – Page 3 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Internet vs. Floor volume 57

This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things. When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon, people aren’t searching for your store in Alta Vista …

Best Practices Opinions & Advice

Are you a horse trader or a retailer?

Are you a horse trader or a retailer? That’s a weird question isn’t it? During our first days on the lot our manager didn’t give us a history lesson on the car business. He taught us how to follow the road to a sale and maximize profit. And maybe he, himself, didn’t know where the …

Opinions & Advice

Oh no. I’m a customer.

If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a customer. I was born a car dealer. My Grandfather founded the family’s dealer …

Dealership Communication Tools

Future of CRM

You know the biggest players: eLead, VinSolutions, DealerSocket, and Reynolds Contact Manager, but do you know when they were originally coded? I believe the newest one of that pack came to market in 2003. Do you remember 2003? I think we, as an industry, were finally beginning to accept that the Internet was not going …

Industry Events

Nostradamus (Cliff Banks) joins Jeff & Alex on Refresh Friday

March 30th at 1:00 PM EST Cliff Banks, automotive’s Nostradamus, will be sharing his insights on Refresh Friday. Tune-in on the DealerRefresh Facebook page for the live broadcast. We plan to talk about CDK’s Fortellis project CDK lawsuits with Authenticom & Cox Automotive NADA 2018 Acquisitions Hot companies to watch Digital Retailing Dealers are not …

Best Practices Dealership Communication Tools Dealership Marketing

Dealing with a Blacklisted CRM and Measuring your Response Rate.

Skip to the point if you don’t care to read the backstory. I sit back, this morning, amazed at how unreliable email delivery is. It might be getting worse and worse every year. Due to abusive advertisers we all want to safeguard our inboxes from disgusting amounts of delete button presses. And so, car dealers suffer. Car …

Opinions & Advice

You F’ing crazy car dealers

I haven’t worked in a dealership for more than 6 years now. Today I’m a vendor; one who works closely with OEMs and dealers… for those of you who don’t know me. During that time, I have been explaining to coworkers and manufacturer representatives how to make life easier for dealers. Unfortunately, neither will ever …

Best Practices

Does your Dealership Emanate THE Vision?

Few people know what they want. Few people are driven. Few people have vision. If you want to find the ultimate in success, find your vision. I have just finished Fast Company’s article on Jeff Bezos for the second time: AmazonFresh Is Jeff Bezos’ Last Mile Quest For Total Retail Domination and am inspired to …

Dealership Communication Tools Opinions & Advice

Email IS Your Biggest Loss of Business

We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via email. Did you know that you can measure all sorts of things around email to discover who is doing it well and who isn’t? My favorite is to look at the number of emails …

Dealership Marketing

SEO is dead…again

If you’re going to talk about some death, you might as well do it on Halloween. Jeff just called me to point out an article I wrote about the death of SEO (call it SEO 1.0) over two years ago. I forgot I wrote it, but it is coming true right now. SEO is migrating to …

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Alex Snyder – Page 3 – DealerRefresh

Internet vs. Floor volume 57

Are you a horse trader or a retailer?

Oh no. I’m a customer.

Future of CRM

Nostradamus (Cliff Banks) joins Jeff & Alex on Refresh Friday

Dealing with a Blacklisted CRM and Measuring your Response Rate.

You F’ing crazy car dealers

Does your Dealership Emanate THE Vision?

Email IS Your Biggest Loss of Business

SEO is dead…again