Alex Snyder – Page 4 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Being a customer is tough

I was born into a dealer group. I never knew what it was like to be a real dealership customer. That all changed when I moved from Virginia to Vermont. I’ve been paying retail for service, tried to make a deal with a local dealership, and actually listed a car on Autotrader.com all as a …

Dealership Marketing

I cut the cord. DEATH to TV!

That title might be slightly inaccurate, as it really should say DEATH to cable. I cut cable TV out of my life about a year and a half ago. It is all Internet for me. Admittedly, it has driven my chicken wing and alcoholic beverage consumption up because I have to go to the local …

Opinions & Advice

IT, oh how I love thee

I am a customer of the IT department. I am not an IT expert. I am just a customer. Ed Shaffer asked a simple question in the comment string of the article titled “Does your Dealer block Social Media:” [Why haven’t we addressed] The bandwidth drain that YouTube and Fb would have on our already thinly stretched pipe… …

Dealership Marketing Opinions & Advice

What Is Your Dealerships Product?

Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. What is the product of a dealership? This isn’t a question anyone ever answered for me directly. It wasn’t something anyone …

Industry News & Trends

Internet 5.0

Before I get into the details of what version 5 of the Internet entails let’s define what versions 1 through 4 are in the incredible book of “How Alex perceives the world” in the chapter of Alex’s quick History of the Internet. Version 1.0 The Internet is born. Version 1.6 AOL (mostly) brings the Internet within …

Dealership Marketing

SEO is Evolving …into our world

Hopefully you’re reading that title thinking “duh Alex, of course SEO is evolving.” Google changes things in their algorithms so often it is almost a different animal every day. Staying ahead of things is a full time job. However, you’re probably wondering how it crosses into the real world. No, I don’t want to get …

Best Practices

Service Sucks

There is a deep line in the sand between sales and service. Variable and Fixed Operations just don’t live on the same page. Is this true at your dealership? Why is the divide so deep? Is it because there is a fundamental difference in perceptions? Is it because sales sees the world in shades of …

Dealership Communication Tools

How to buy a CRM | Part 5: Conclusion

CRM buying is a very personal experience. In the introduction to this 5 part series I mentioned that making a decision on a CRM is massive, and I think we all know that. However, it isn’t all about just buying a CRM; there are some elements I covered that pertain to better utilizing your current …

Dealership Communication Tools

How to buy a CRM | Part 4: Decision-Making

Even though I know and preach that CRM Process is the true core of a successful CRM system I must admit the reporting and decision-making portion is actually my favorite part. I love playing with numbers and discovering new avenues to traverse. One could argue that the reporting and decision-making portion of a CRM system …

Dealership Communication Tools

How to buy a CRM | Part 3: Marketing

If you read through the Introduction and CRM Process articles of this series you already know that automotive CRM is a little bit different than traditional CRM systems and good process is the real magic behind it all. Marketing can play a big part in the CRM though. Every email you send, voicemail left, and …

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Alex Snyder – Page 4 – DealerRefresh

Being a customer is tough

I cut the cord. DEATH to TV!

IT, oh how I love thee

What Is Your Dealerships Product?

Internet 5.0

SEO is Evolving …into our world

Service Sucks

How to buy a CRM | Part 5: Conclusion

How to buy a CRM | Part 4: Decision-Making

How to buy a CRM | Part 3: Marketing