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Confused by Attribution and Analytics? Don’t Sweat It!

You Don’t Need a PhD in Google Analytics, Attribution Models or Calculus to Hold Your Vendors Accountable There’s been so much talk about and money being spent on marketing attribution and analytics that many dealers are feeling bombarded by topics that seem very foreign when compared to the age-old DISC Test – that is “Does …
Best PracticesDealership Marketing

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It!

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It! People often marvel at the sheer majesty and splendor of a Las Vegas casino. The Chihuly glass in the lobby of Bellagio is a great example. At any given time, there will be dozens of people snapping photos of this expensive masterpiece. …