Steve Stauning – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Operations & Processes Opinions & Advice

Will Someone Please Copy the Domino’s Pizza Tracker?

Will Someone Please Copy the Domino’s Pizza Tracker? I’ll be brief: Will someone please copy the Domino’s Pizza Tracker for dealers to use with their service customers? If you’ve never ordered Domino’s Pizza online, then you’re probably not familiar with the best thing to happen to delivery pizza since the invention of the automobile. The …

Opinions & Advice

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs This article was not written to be cute or semi-controversial. It was also not written for dealers to read, nod their heads and then do nothing. It was written for dealers and OEM executives to get beyond the bullshit being fed to them by …

Opinions & Advice

Stop Chasing Shiny Objects

Stop Chasing Shiny Objects – and Start Selling Cars! At Digital Dealer 13 (held in October 2012 in Las Vegas), I delivered a presentation titled Stop Chasing Shiny Objects (and Start Selling Cars)! It was well-received, and it helped the 100 or so in attendance understand that the loudest voices in automotive digital – those …

Best Practices Dealership Operations & Processes

Assumptive Selling

Assumptive Selling Certainly, you’ve heard the saying: When you assume, you make an ass out of ‘u’ and ‘me.’ Cute, even funny… but not at all applicable in sales. Not today. The typical car buyer today has already gathered all the information before they ever step foot on your lot or pick up a phone …

Best Practices Dealership Marketing Opinions & Advice

Dear Toyota: Here’s $108 Million to Spend in Your Fight for Share Against Ford

As the Toyota brand works to replace Ford in the top spot for US vehicle sales in 2018 (as of this writing, the Ford brand holds roughly a 14% share of the US Market to Toyota’s 12.4%; source here), you have to wonder how much of a difference an extra $108,000,000 to spend on targeted …

Dealership Marketing Opinions & Advice

Carvana Claims They Offer a New Way to Buy a Car… Hmmm…

A new way to buy a car? Did you know there was a new way to buy a car? If you pay attention to television commercials, you may have noticed the latest anti-dealer spot from Carvana (NYSE: CVNA) where even the lowliest dealership employee – in this case, the Wavy Arm Guy – forgoes …

Best Practices Dealership Marketing

We Don’t Need No Stinking Banners

We Don’t Need No Stinking Banners Why you should immediately dump the rotating image carousel on your dealership’s homepage Though not quite as ubiquitous today as they were just a few years ago, homepage slideshows (aka image carousels and/or rotating banners) still appear on far too many dealer websites for me to believe anyone has …

Best Practices Dealership Marketing

Nine Dirty Little Secrets of Automotive SEO and SEM

Nine Dirty Little Secrets of Automotive SEO & SEM: The Pitfalls of the ‘Set it and Forget it’ Approach to Dealer Search There are more than a few Dirty Little Secrets when it comes to dealers and their use of search engines to drive quality traffic to their websites. Secrets, of course, kept from the …

Best Practices Dealership Communication Tools Dealership Marketing Opinions & Advice

Confused by Attribution and Analytics? Don’t Sweat It!

You Don’t Need a PhD in Google Analytics, Attribution Models or Calculus to Hold Your Vendors Accountable There’s been so much talk about and money being spent on marketing attribution and analytics that many dealers are feeling bombarded by topics that seem very foreign when compared to the age-old DISC Test – that is “Does …

Some Vendors Need to be in Your Dealership

Best Practices Dealership Marketing

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It!

Do You Like Your Vendor’s Personal Touch? You’d Better… You’re Paying for It! People often marvel at the sheer majesty and splendor of a Las Vegas casino. The Chihuly glass in the lobby of Bellagio is a great example. At any given time, there will be dozens of people snapping photos of this expensive masterpiece. …