Best PracticesDealership Marketing

Mobile App Promotion – No Longer Optional!

5 Ways to Promote Your Dealers Mobile App Mobile app promotion was easy in 2008. App developers could submit their application to Apple app store and compete amongst the thousands of other apps for user’s attention. “Thousands” being 10,000. End of 2008 – five months after the mobile app store launch only 10,000 total iPhone apps existed. If …
Dealership Communication ToolsDealership Marketing

What Apple’s New Passbook Means for Your Dealership

I don’t think I’m alone in viewing Apple’s rumored “iWallet” as a game changer. The first iteration, released Monday, is called Passbook.  The concept’s simple. Right now you use your smartphone for phone calls, web search, directions, reminders – everything.  Just as we slowly eliminated the need for a phone and PDA or a phone …
Best PracticesIndustry News & Trends

Is Mobile Reshaping Your Dealerships Marketing Plan For 2012

Nielsen recently released interesting data on the typical U.S. smartphone user. Targeting age and income, we learn that the smartphone is quickly transitioning from luxury to necessity. Let’s dig into the numbers. Nielsen’s sample size is 20,000 mobile consumers, segmented by age and income. My three takeaways from the data. The younger generation considers a …