Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Put Some Life in Your Lifecycle

As dealers, it seems we often find ourselves so busy evaluating the performance of our third-party lead providers that we neglect to really examine how we handle those leads once they’ve entered our CRM, specifically the automated email follow-up (often referred to as the “lifecycle” or “action plan”). That’s extremely unfortunate, as a carefully crafted …