DealerRefresh

Obstacles, Observations and Opinions of an Automotive Internet Sales & Marketing Manager

About the Author

Chris Burns

Chris owns several digital companies in the automotive space including Drive Digital Group, driveMATIC, Auto Parts Kit, and Lot Capture. he has a decade of experience in online marketing and eCommerce which has translated well into the automotive industry. He enjoys developing new strategies and technologies to maximize driving and converting quality traffic to dealer websites.Chris has been married for 12 years and is the father of five children and lives in sunny Sarasota, Florida where all of the company operations are based out of. He enjoys martial arts, movies, weight lifting, basketball, and general geekery.

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Negative SEO – It’s Real And You’re Likely A Target

One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search algorithms.

Lately I have seen a VERY disturbing trend, that it is easier to lower other people’s ranking than it is to increase your own. Due to recent updates by Google it has opened up a whole new world of black hat SEO that is called Negative SEO.

What is Negative SEO?

Negative SEO is the practice of intentionally trying to manipulate a site’s rankings in the search engines (in a negative way).

When you talk about negative SEO, most people will talk about very low quality link building, but there are many other techniques that unscrupulous people are using to harm your website’s rankings. I will go into a bit more detail on these other methods later in this article, although I don’t want to provide so much information as to make it easy for black hat (people that practice negative SEO techniques) to take advantage of them if they are not already aware of them.

Google has been very quiet on the topic. They opened the flood gates for this new negative SEO strategy with the Penguin and Panda updates. So, what have they said on the topic? [Read more…]