Attending back-to-back conferences (DSES and JP Power marketing summit) was a real eye opener!
I saw tremendous energy and clear thinking about the new age of automotive retailing. And it is a new age…. our customers demand a better sales and service experience. More purchase options exist than ever before. Customers have choices and they know it. Add an increasingly complex marketing environment and today’s dealerships face business challenges that would test the very best executives.
Deeper, more textured and widespread data exists in automotive today than ever before. We know our customer’s purchase habits, their equity position, what cars they are interested in, how often they view inventory – where they travel digitally. Data is important, but not the end game. The end game is what we can do with the data. [Read more…]