Best PracticesDealership Communication ToolsDealership Marketing

Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value

Part 1 How To Find Your Lead Source Values in Your CRM Part 2 Installing CRM Lead Source Values into Google Analytics PART I There’s nothing worse than focusing dealership dollars and staff attention on digital dead ends and yet we do it all the time. Many times we over invest in goofy lead providers and …
Best PracticesDealership Communication ToolsDealership Marketing

An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships

Examples of poor follow-up techniques to “internet leads” are a dime a dozen. And while it can feel like a waste of time to keep following up with an unresponsive lead or prospect, have you ever asked yourself – is their “unresponsiveness” the result of something you did or did NOT do right? You only …