Best PracticesDealership Marketing

[INFOGRAPHIC] How Personal Connections Inspire Trust in the Car Buying Journey

When we talk about ‘connected consumers’ it’s usually in the context of a customer’s online presence; how they expect – and in some cases demand – transparency and information, especially when it comes to big ticket items. But giving customers information and the tools they want to comparison shop is one part of the equation …
Best PracticesDealership Marketing

Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge

Online reviews are the new word of mouth. A positive online review of your dealership causes a ripple effect that creates sales faster than a one-on-one conversation ever could. The good news is that you can put reviews to work for you as a competitive asset to grow sales, improve customer retention and empower your …