For years we’ve been talking about new technology that will allow car buyers to purchase their vehicles online, essentially eliminating the need for sales people and for years this topic has been top of mind.
Sure, we have seen a little uptick in online vehicle purchases but whether this has addressed the main issue or has been an effective solution, is quite debatable. For the millennial, it may be the perfect solution, being that they are “so called” less social and more tech savvy, skipping the dealership is no biggie but Baby Boomers on the other hand, are less tech savvy and crave the face to face interaction.
What about Gen X? They too crave interaction but without the pressure of car sales tactics. [Read more…]