Dealership Marketing

Driven Data Launches New Marketing Platform to Lower Dealer Advertising Costs

INDIANAPOLIS, IN. – Driven Data, an Indianapolis-based technology company, announces the launch of its next generation marketing platform for the automotive industry. Driven Data is the first automotive solution to connect dealerships’ first party data from their CRM and DMS into both paid search and paid social automatically. This enables dealerships to drive loyalty by reaching their prior …
Dealership Communication ToolsDealership MarketingDealership Operations & Processes

Vast Launches CarStory Insights to Transform the Future of Auto Sales

Dealers Can Now Tap Predictive Analytics to Maximize Turn & Profits AUSTIN, Texas—September 19, 2017— CarStory , the automotive AI platform from Vast , today unveiled CarStory Insights , the first product to predict when cars will sell and for how much. CarStory Insights builds on 12 years of data and analytics expertise. Combining this …
Dealership Communication ToolsIndustry News & TrendsPR Announcements

Cars.com Enhances Car Shopping Experience With Latest Feature, Salesperson Connect

CHICAGO, September 12th, 2017 – Cars.com is announcing its latest car shopping feature, Salesperson Connect, which helps connect dealership salespeople directly to in-market shoppers before visiting the dealer lot, creating a more personalized car shopping experience for consumers. DealerRater, a Cars.com company, launched DealerRater Connections earlier this year to help connect consumers directly with dealer salespeople through …
Industry News & TrendsPR Announcements

TransparencyAI Acquired by Semcasting

Bringing Deterministic Attribution to the Auto Industry NORTH ANDOVER, MA – (August 23, 2017) – Semcasting, creators of the patented IP targeting technology Semcasting Smart Zones®, today announced the acquisition of Orlando-based Transparency AI (TAI), an automotive marketing attribution company. The transaction was a purchase of assets for an undisclosed amount. Since September 2015 Semcasting …
Dealership Communication ToolsDealership MarketingIndustry News & TrendsPR Announcements

LotLinx Integrates with VistaDash, a Premier Marketing Analytics Tool

Strengthens TURN and Gives Dealers More Efficiency in Tracking and Measuring Results CHICAGO, August 17, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced its collaboration and mission with VistaDash to give dealers unbiased marketing metrics and greater insight into how to better achieve their business goals. VistaDash is …
Dealership Communication ToolsPR Announcements

Drive Motors Raises $5.2 Million, Expands Online Checkout for Automotive Dealerships

SAN FRANCISCO (August 2, 2017) — Drive Motors, which builds ecommerce solutions for the largest car dealerships in the country, officially announced today that it has raised $5.2 million in total funding with the completion of its seed round, led by Bullpen Capital, with participation from existing investors: Y Combinator, Khosla Ventures, Perkins Coie LLP, …
PR Announcements

Mobile Car Shopper Conversion-Enhanced Product Suite Now Available to Dealers from LotLinx

CHICAGO, July 13, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced an expansion of their award-winning VS product suite with new CX solutions that enhance and customize the customer experience to generate more high-quality conversions for car dealers. New products include CX – Photo AI, which uses artificial …
Best PracticesIndustry Events

Haters Gonna Hate: DSES 2015 Breakout Session Preview

You’re cordially invited to my Driving Sales Executive Summit 2015 breakout presentation, entitled…Haters Gonna Hate: When Reputation Management Gets Personal. It will take place this coming Monday at 10:05-10:45 AM, and I’ll be opening my personal playbook to show what I’ve learned in my 2.5 years as Wichita’s most recognizable commercial personality. I will absolutely …
Best PracticesIndustry Events

Why Big Data Insights Help You Sell More Used Cars #DSES

“Big Data Insights” might sound like a complicated and daunting topic – “Big Data” is a term that encompasses both the massive volume and variety of data now available to businesses on consumer behavior, thanks to the connected Internet, and the speed at which it is being processed so that it’s timely and relevant. While …