Join Jeff and Alex this Tuesday, June 5th, at 1:00 PM EST to learn how to grow your lease portfolio. Honcker is one of the coolest startups we have seen in a while. And we believe it is a no-brainer for any dealer that offers leases.
Dealers Can Now Tap Predictive Analytics to Maximize Turn & Profits
AUSTIN, Texas—September 19, 2017— CarStory , the automotive AI platform from Vast , today unveiled CarStory Insights , the first product to predict when cars will sell and for how much. CarStory Insights builds on 12 years of data and analytics expertise. Combining this with AI and machine learning, CarStory Insights alerts dealers to issues on their lot before they cost them profits. For the first time, dealers can use the power of AI to sell cars at the right time, for the right price, maximizing inventory turn and profit.
“With CarStory Insights , dealers can stop guessing and start knowing,” said John Price, CEO of Vast. “It not only predicts which vehicles will cut into your profits, but also gives recommendations on what steps to take next. There is nothing else like it on the market today.”
An expansion of CarStory’s proven analytics and AI platform, Insights constantly analyzes a dealer’s lot to provide timely alerts, accurate sales predictions and smart pricing recommendations. Instead of scanning historical automotive data to make inferences on sales, Insights uses predictive analytics to see the trends that are coming. As a result, dealers are empowered to make more intelligent sales decisions, increasing their efficiency by eliminating the need to constantly monitor the market.
Dealers can pinpoint slow or fast turning vehicles in their inventory in seconds—allowing more time to take the steps that mitigate a loss. Features of CarStory Insights include:
Highlights the vehicle features that help cars sell in a local market and compares those to every vehicle on a dealer’s lot.
Provides pricing recommendations based on how each price will change the days to sell.
Provides a detailed comparison how each vehicle stacks up against the local competition.
Get notified via phone or email whenever Insights detects an issue in the market or on your lot.
Notifications can be easily shared with members of a dealer team.
CarStory Insights is available to select dealers today. If you would like to get on the waitlist, please visit carstory.ai .
Powered by the industry’s largest database of inventory and shopper insights, CarStory uses artificial intelligence (AI) and machine learning to help both consumers and dealers make confident decisions. With a network of over 7,000 dealers nationwide, and touching over 15 million consumers a month, CarStory is the leading automotive analytics platform in the industry. To learn more or sign up, visit: carstory.ai.
Vast is the leader in Automotive Vertical AI for automotive industry, applying domain knowledge, expertise and content to service customer-acquisition, vehicle sales and data analysis. Vast’s auto platform, CarStory, supports a number of products including CarStory Market Reports and CarStory.com. Founded in 2005, Vast is the premier provider of automotive big data solutions for the largest brands in automotive. Learn more at vast.com.
CHICAGO, September 12th, 2017 – Cars.com is announcing its latest car shopping feature, Salesperson Connect, which helps connect dealership salespeople directly to in-market shoppers before visiting the dealer lot, creating a more personalized car shopping experience for consumers.
DealerRater, a Cars.com company, launched DealerRater Connections earlier this year to help connect consumers directly with dealer salespeople through dealer reviews. This latest feature upgrade integrates DealerRater data with the Cars.com Vehicle Details Page (VDP), providing shoppers with access to information critical to making a buying decision on what Cars.com refers to as the 4P’s: Product, Price, Place and Person. Salesperson Connect is available for dealers nationwide who are currently DealerRater Connections customers.
Bringing Deterministic Attribution to the Auto Industry
NORTH ANDOVER, MA – (August 23, 2017) – Semcasting, creators of the patented IP targeting technology Semcasting Smart Zones®, today announced the acquisition of Orlando-based Transparency AI (TAI), an automotive marketing attribution company. The transaction was a purchase of assets for an undisclosed amount.
Since September 2015 Semcasting and TAI have worked successfully together to bring attribution and media solutions to auto dealer groups and the top online auto-listing publishers. Transparency AI uses Semcasting’s IP matching and Universal Data Exchange (UDX) to connect online and offline customer activity on online publishers’ sites that host individual and dealer group inventory for sale. Auto dealers can measure the impact of their promotional marketing spend against the traffic on publisher platforms and track it directly to the purchase of a car.
“We have been working hand in hand with Transparency AI for nearly two years, creating significant value for publishers and the auto dealer groups through attribution reporting,” said Ray Kingman, CEO and Founder of Semcasting. “This acquisition formalizes our partnership and is a natural extension of our core strategy of delivering deep insight through data to marketers in key markets – such as automotive, health care, finance, politics and retail.”
According to eMarketer, the U.S. automotive industry is projected to spend $9.94 billion on digital ads in 2017 and digital ad spend will reach $14.14 billion in spending by 2020. Semcasting and TAI offer a deterministic attribution solution for publisher’s and dealer’s ad spend.
With Semcasting technology, clients can deterministically identify an auto buyer across the entire customer journey. It links a customer ID across multiple online platforms; matches consumers to dealer repair, test-drives and website visits, and matches audiences served on behalf of the dealer and to select pages in online auto listing sites.
“The automotive industry has always been aggressive in its adoption of online and lead-generation technologies that improve results,” said Jon Lamb, GM of Semcasting Auto Solutions Group. “Being able to prove the impact of online and offline activity at scale across-channels, locations and devices ensures that auto dealers and publishers are going to have the insight they need to optimize their ROI on ad spend.”
The TAI team will continue to operate out of their Orlando and Minneapolis locations as the Semcasting Auto Solutions Group.
Semcasting is the next generation in Data as a Service Platforms, providing actionable intelligence for marketing services, CRM enhancement, and manufacturing logistics on any Internet-enabled device. Our Semcasting Smart Zones® platform maps real consumers and businesses to their internet delivery points. Semcasting matches customers, prospects, and devices to the locations and media they prefer, enabling analytics and advertising to be targeted with nearly 100 percent reach and unrivaled accuracy. Semcasting is headquartered in North Andover, Massachusetts.
Strengthens TURN and Gives Dealers More Efficiency in Tracking and Measuring Results
CHICAGO, August 17, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced its collaboration and mission with VistaDash to give dealers unbiased marketing metrics and greater insight into how to better achieve their business goals. VistaDash is a platform developed with the understanding that dealerships need a better, more efficient way to track and measure their marketing efforts, and is the result of research from PCG’s Brian Pasch and is now fully linked to LotLinx TURN™, a platform that gives dealers valuable metrics on shoppers targeted, total spend, sold VINS, conversions, and engagements on VDPs. LotLinx customers can seamlessly access VistaDash metrics from their TURN dashboard, and now have an enhanced ability to make better marketing decisions to improve their ROI and digital ad spend.
VistaDash is the brainchild of automotive digital marketing expert Brian Pasch, whose book “Swimming with the Digital Sharks” has been hailed the auto industry for its research on digital advertising inefficiencies and dealers’ inability to obtain actionable marketing metrics. VistaDash’s metrics that inspect ad traffic quality allow dealership managers to quickly inspect and identify ways to increase their Return on Ad Spend (ROAS). VistaDash was developed by PCG Companies, an industry leader in online marketing strategies and education for the automotive community.
SAN FRANCISCO (August 2, 2017) — Drive Motors, which builds ecommerce solutions for the largest car dealerships in the country, officially announced today that it has raised $5.2 million in total funding with the completion of its seed round, led by Bullpen Capital, with participation from existing investors: Y Combinator, Khosla Ventures, Perkins Coie LLP, Emagen Entertainment Group, and others. Drive Motors transforms car-dealership websites and showrooms into ecommerce destinations, and, since completing Y Combinator’s incubator program in 2016, has grown to over 1,000 car orders per month.
“We are excited to back Drive Motors as they have captured the elusive Millennial car buyer for dealers, by selling cars the way Millennials like to buy — online with full information — and yet delivering twice the profit to dealers for the convenience,” said Duncan Davidson, a general partner of Bullpen Capital, who will join Drive Motors’ board as part of his company’s investment. “It’s a great example of thinking outside the bubble, and leveraging the existing value of brick- and-mortar businesses, rather than being disruptive for the sake of it.”
Since launching online checkout for car dealers in 2016, Drive Motors has surpassed 1,000 car orders per month, and $250 million in annual order volume for its dealership customers. Current customers include top-grossing dealerships from the largest dealership groups in the country, including Atlanta-based Fortune 500 company Asbury Automotive Group, which was one of Drive Motors’ first customers and has since rolled out online checkout across their entire group of stores.
CHICAGO, July 13, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced an expansion of their award-winning VS product suite with new CX solutions that enhance and customize the customer experience to generate more high-quality conversions for car dealers. New products include CX – Photo AI, which uses artificial intelligence to boost underperforming ads with optimized stock photos proven to convert shoppers at a higher rate. And CX – Amplified Mobile Pages (AMP), which offers dealers fast loading, mobile-friendly VIN landing pages optimized to drive high-value conversions such as click-to-contact and click-for-price for every car in their inventory. These new products are geared to strengthen VIN-specific consumer engagement and drive more profitable digital advertising campaigns for dealers of every size.
Recently, LotLinx expanded its VIN-specific solutions (VS) for Facebook to include VS – Lead-Enabled Retargeting and continues to roll out advanced product offerings to an industry facing a glut of car inventory. Because today’s online car shoppers are 90% more likely to view an ad that contains an image, and will wait just 3 seconds for a page to load before abandoning, the logical next step for LotLinx was to release the consumer experience-oriented CX suite. Photo AI was built to create more relevant and visually appealing ads for viewers, as well as detect when ads are running without any image. And as global consumers rely more on smartphones for their shopping, AMP delivers faster, conversion-enhancing pages allowing dealers to make the most out of mobile.
“The auto industry is constantly evolving, particularly with the shift from traditional ad spend to digital campaigns and outreach,” said Len Short, founder of LotLinx. “With these new consumer-oriented products, we’re taking a ‘dealer-first’ approach with solutions specifically designed for dealers who are faced with increased days-on-lot metrics. This is an exciting step forward for our company.”
The LotLinx TURN™ platform, which includes VS and CX product suites, offers dealers digital efficiency with marketing solutions that optimize spend – eliminating waste and increasing inventory turn up to 36%. Since the launch of TURN earlier this year, this fast-moving startup continues to grow and add seasoned marketing personnel to the team, including the recent addition of SVP of Channel Strategy Mark Connor, an auto industry veteran with a history of driving ROI and cost-efficient solutions for dealers nationwide. For more information, visit www.lotlinx.com.
LotLinx is an award-winning digital advertising technology company, developed specifically to advantage automotive dealers and the agencies that work with them, up to the OEM level. The LotLinx TURN platform can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties.
You’re cordially invited to my Driving Sales Executive Summit 2015 breakout presentation, entitled…Haters Gonna Hate: When Reputation Management Gets Personal.
It will take place this coming Monday at 10:05-10:45 AM, and I’ll be opening my personal playbook to show what I’ve learned in my 2.5 years as Wichita’s most recognizable commercial personality.
I will absolutely cram the session with as many case studies and actionable information as the allotted 35 minutes will allow, but felt it would be helpful to help you come prepared to the session by showing you some videos and links that we won’t have time to examine in-depth.
Super Car Guys advertising sticks out. A lot. Ask anyone in the lower half of Kansas who we are and you’ll get a strong reaction one way or the other. Not much in between. In the formative 2.5 years we’ve been doing this, we’ve had the good kinds of challenges—the challenges that explosive growth brings. Finding the right hires for the new locations we’ve opened, keeping our lots stocked with top quality inventory, that sort of thing.
Here’s a recent example of one of our ads: [Read more…]
“Big Data Insights” might sound like a complicated and daunting topic – “Big Data” is a term that encompasses both the massive volume and variety of data now available to businesses on consumer behavior, thanks to the connected Internet, and the speed at which it is being processed so that it’s timely and relevant.
While it is great to know it is there and that it represents a goldmine of sales opportunity, capturing and analyzing that data is an incredibly complex task. At CarStory, we have developed algorithms that help us sort through data from millions of vehicle searches and listings every month to provide insights into how car shoppers are interacting with those vehicles online. And then we provide you with the “Insights” that make all that data useful.
We are able to track consumer digital footprints across hundreds of used car marketplaces comprising 40 million vehicle searches and more than 7 million vehicle listings. By doing this, we generate a clear picture of the used-car market and provide dealerships with a roadmap for understanding how to market each and every used vehicle on their virtual/physical lots.
Do you remember the Lollapoolaza rock tours that took the world by storm during the 90’s?
It was a collection of the who’s who of modern music; each concert made your ears salivate. Imagine a concert that brought together the best of alternative rock, hip hop, ska, funk, and heavy metal. What Lollapoolaza was for music in the 90’s, Dealer Talk has become for automotive marketing in Canada
Dealertalk’s version of the Red Hot Chilli Peppers, Soundgarden, Pearl Jam, Ice Cube, Stone Temple Pilots looks like these marketing rock stars: Jeff Kershner, Marcus Sheridan, Grant Gooley, Scott Stratten and Laura Madison.
2015 plans to take the Dealer Talk series to the next level.
Marcus Sheridan, “The Game Has Changed: How Sales & Marketing Changed Forever and What You Must Do About It” [Read more…]