There was a great post in the forum that got me thinking. The post was titled, “Google Review Success Tips.”
As I was rereading the original post, I began to suspect that the poster was at least as concerned with generating reviews to boost search engine ranking as generating reviews for the sake of the store’s reputation. I get that – I understand. Dealers have been told that their rank on search engines is going to mean the difference between success and failure in the digital age. They may have been told wrong.
I’d suggest that ranking high up on a simple Google search is important if you are selling small, inexpensive, unimportant items. It is much less important when you are selling big-ticket items that consumers spend some time researching. I could argue that we are only looking at this from our perspective; We want to be found. But is that what we need? I contend that what we really need is to be chosen.
Being ‘found’ is only very small piece of a much larger puzzle. The larger puzzle is getting ‘chosen.’ Google has laid out the questions most consumers need to have answered before they choose a dealer; [Read more…]