Best PracticesDealership Communication ToolsDealership Marketing

We are being beaten by socks. SOCKS!

I was reading a great article about attribution on MarketingLand.com when it struck me, “Why are we so far behind other segments?” We are being beaten by socks. SOCKS! Socks and cars are as different as can be Socks are what’s called a low-involvement purchase; limited thought goes into the purchase and there’s very little …