Guest Poster – Page 11 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Internet Managers Know it All; Their Dealer Principals, Not So Much

Running from Training? Just as some top athletes train by running, many senior managers in the automotive industry run from training. Perhaps it’s due to the way most managers came up in the car business; or maybe it’s simply a fear of technology, but it seems that more often than not, Dealers, GMs and other …

Dealership Marketing

Doing Twitter the Wrong Way

This post originally appeared on J.D. Power Automotive Online Review and has been re-posted here on DealerRefresh with permission. Posted by Amit Aggarwal. Why would someone follow your dealer on Twitter? Last year, I asked “Why would I follow a dealer on Twitter?” My premise was that people will follow someone on Twitter if they …

Best Practices

The Worst Question You Can Ask Your Customer

“When were you hoping to purchase one?” On the phone or in person, I hear salespeople ask this question all the time. I am going to share a story in which I was able to learn a valuable lesson early on in my career…

Best Practices

Those Pesky Little Auto Responders

After having spent the last week mystery shopping dealers, I am going to go on record and say that the auto responders currently being sent are a complete waste of the customers’ time. I have yet to see one that really impressed me. Generally there are two scenarios one would send an auto responder; the …

Opinions & Advice

Where Have All the Ups Gone?

Guest Posting By John Quinn Exactly what are Sales Managers managing these days? Ahhhh…. the good ‘ol days… Remember the weekends? The Sales Staff gets there nice and early with enough caffeine in their hands to jump-start a rhino, trailed by a cloud of cigarette smoke. The managers hold a quick Pump-Me-Up session, doling-out spiffs …

Best Practices

“Greetings – You Now Have 5 Seconds!”

When was the last time you thought about the way you greeted a customer? The greeting is so simple, but often overlooked. I am not just talking about in person, but on the phone as well. It takes just five seconds for a person to form a positive or negative impression of you and your …

Industry News & Trends

7th Digital Dealer Review by Kevin Frye

“Car Bomb: variation of the infamous “boilermaker beer cocktail. Made with Guinness, Baileys Irish Crème, and Jameson whiskey. Found to be most tasty by those in the “car” industry”….. More on that later, but let me just share that this shot tastes like gasoline mixed with cottage cheese and nitroglycerine… Another fun time was had …

Dealership Marketing

Kelley Blue Book’s Big Move?

KBB wants to change how auto leads are bought and sold Guest Posting by Cliff Banks Kelley Blue Book is launching a bold initiative, hoping to revolutionize the way online leads are bought and sold. In the process, it’s turning its back on a rather successful revenue generator while speeding into a business dominated by …

Best Practices

Change Please – Who We Hire and How We Hire

The “change” we as an industry are experiencing is going to require us to step it up with how we hire, who we hire and the way in which we manage our Sales, Internet and BDC personnel. In the past we have not given the attention needed to attracting, hiring and managing our sales and …

Industry News & Trends

Cash for Clunkers Environmental Impact Survey

Dealer Refresh is conducting a survey to measure the environmental impact the Cash for Clunkers program has had for the United States. All dealerships who participated in the CARS Program are asked to help. These findings could be amazing and might also lead to some media coverage (SEO benefits) for your dealership, so be sure to get in while you can.

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Guest Poster – Page 11 – DealerRefresh

Internet Managers Know it All; Their Dealer Principals, Not So Much

The Worst Question You Can Ask Your Customer

Those Pesky Little Auto Responders

Where Have All the Ups Gone?

“Greetings – You Now Have 5 Seconds!”

7th Digital Dealer Review by Kevin Frye

Kelley Blue Book’s Big Move?

Change Please – Who We Hire and How We Hire

Cash for Clunkers Environmental Impact Survey