Best PracticesOpinions & Advice

Generators Vs. Aggregators: Who’s got the Glenngarry Glen Ross?

Buying leads at their origin versus buying them from one of the big third-parties. Now that I’m about to bring on my third lead generating vendor, I thought I’d probe the DealerRefresh community for their thoughts on the choice between buying leads at their origin versus buying them from one of the big third-parties. I’m …
Best PracticesOpinions & Advice

Dealer Websites and Inventory integration

Our three-location dealership family is in the process of switching websites.  After a bit of research, I’ve categorized our web options into three groups: All-inclusive website/online marketing/CRM tool Standalone website Local web design/host service After considering cost, functionality, relevance, and flexibility, we have decided to pursue a standalone website.  We all use Autobase as our …