Guest Poster – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Future of The Dealership’s Web Presence

When I first joined the auto industry, I was shocked to learn that some dealers had yet to solidify their web presence with a full-featured web site. After all, the Internet is the most utilized research tool in the vehicle purchase process and the easiest way to garner attention toward your vehicles from those who …

Dealership Communication Tools

Can integrated CRM systems replace the DMS?

Some dealers have a love/hate relationship with the Dealer Management System (DMS). They depend on the functionality that the software brings but they hate long-term contracts and the cost associated with the technology. Placing a value on DMS is not the point of this article. I would like to focus on the death of DMS systems, …

Industry Events Industry News & Trends

Digital Dealer 12 Review with Kevin Frye

Kevin Frye, Shawn Petley, Jeff Kershner and Alex Jefferson at Digital Dealer 12 Kevin Frye reviews Digital Dealer 12 by Kevin Frye Have you made your list? I started Digital Dealer 12 with what might be my favorite part, the Peer Networking roundtable discussions that kick-off the conference. I gathered with the Knights of my …

Best Practices

The 21st Century Sales Manager

As I return home from three, week long trips to various dealerships, I can’t help but reflect on the similarities. There is something so serene about being on a plane; maybe it’s because I can avoid all the day-to-day, hour-by-hour, distractions and focus on a few topics rather than fifteen! I have seen 9 different …

How Do You Fix a Bad Reputation?

In my last post, “The Reputation Score You’re Not Checking and Should Be” we looked at ways to monitor your email reputation. Your email reputation determines whether companies like Hotmail and Yahoo deliver your email messages to your customer’s inbox or spam folder. Email providers are very aggressive at keeping unwanted emails out of inboxes. …

Best Practices

2011 eShopper Automotive Experience Study

If you’ve ever attended a dealer 20 Group meeting, you know what attendees find most valuable: comparing notes with other dealers outside their market area and copying their most successful practices. Because anecdotal successes are sometimes emotional and not data-driven, 20 Group participants even offer up financial statements in order to substantiate any actions they …

Best Practices Dealership Marketing

5 Strategies for 2012 Reputation Management

On a recent flight, sitting next to a longtime automotive colleague, I was asked about Reputation Management strategies. Thanks to in-flight Wi-Fi, we jumped on the net and I began to share my opinions. This is always an enjoyable topic to discuss, since the reaction from the audience is usually that of shock, then enthusiasm, …

Best Practices Opinions & Advice

Lost in Translation

As a complete Noob to the vendor world, I am constantly afforded the opportunity to learn new and amazing things… sometimes on an hourly basis. Talk about a One-Eighty: 15 years in the dealership, then to one of the most progressive automotive software solutions provider in the industry. When I’m lucky enough to get invited to …

The Reputation Score You’re Not Checking and Should Be

You’re probably monitoring your dealership’s online reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation your dealership has with Internet Service Providers (ISPs) such as Hotmail, Yahoo, AOL, etc. …

Industry News & Trends

Facebook / Pet Rock Analysis

Where will Facebook “be” in 10 Years? Certain recent research and articles have me thinking about the long-term sustainability of Facebook as a viable Marketing/Advertising platform. I’m curious to learn the opinions of the learned followers of this forum. Where will Facebook “be” and what will it look like in 10 years? (For our post-70’s …

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Guest Poster – Page 2 – DealerRefresh

The Future of The Dealership’s Web Presence

Can integrated CRM systems replace the DMS?

Digital Dealer 12 Review with Kevin Frye

The 21st Century Sales Manager

How Do You Fix a Bad Reputation?

2011 eShopper Automotive Experience Study

5 Strategies for 2012 Reputation Management

Lost in Translation

The Reputation Score You’re Not Checking and Should Be

Facebook / Pet Rock Analysis