Guest Poster – Page 3 – DealerRefresh | DealerRefresh Automotive Dealer Forums

How Do I Convert Visitors On My Dealer Site?

I’ve been spending a lot of time digging into the data collected from the analytics of our dealership website recently. Ultimately, I’m trying to discover what consumers are looking to get out of my website so that I can offer them the opportunity to convert into a lead with ease. Naturally, I won’t …

Industry News & Trends

Does Social Matter?

I know this is DEALERrefresh. I get that. But the guys are nice enough to allow me the floor from time to time and I’m very appreciative. In my opinion this is the forum where people are open and honest. Refreshing really. There are some basic expectations I have after doing this for for a …

PR Announcements

Contact At Once! Dealer Chat Software Now Available to VinSolutions Automotive Clients

VinSolutions selects Contact At Once! and embeds new communications product. ALPHARETTA, GA. January 30, 2012 – Contact At Once!, the dealer chat software leader, and VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM), Internet Lead Management (ILM) software and all-in-one Dealership Marketing System, today announced the immediate availability of a new product that …

Dealership Marketing

Dealer Branded Consumer Mobile Apps – Necessity or a Nuisance?

I recall 15 years ago having conversations with dealers regarding the importance and necessity of deploying a dealer branded website. Today, dealers are now battling that same argument around the deployment of a dealer branded consumer mobile website / application. Are dealer branded consumer apps a necessity or a nuisance? Importance of mobile With over …

Best Practices Dealership Marketing

Is Your Dealers SEO Strategy Ethical & Long Term?

There is a divide in the SEO community between behaviors that are considered unethical and those that are merely pushing the rules to the limit. As a dealer, you have the opportunity to choose who performs your SEO and what tactics they use to enhance your rankings. It’s up to you to make sure that …

Dealership Marketing

Paid Search Drives Local Floor Traffic Sales?

I read this article on Searchengineland.com the other morning. The basic point is this: brick-and-mortar stores that have ecommerce websites (so that they can conduct actual click-to-sale transactions online from their paid search advertising) receive $6 worth of OFFLINE, IN-STORE sales from their paid search spending for every $1 they receive in click-to-sale revenue online. …

Opinions & Advice

ROCKIN’ Employees – Where the Hell are They?

It’s not easy to watch a Dealer who is the true sense of an Entrepreneur, look and feel defeated. It was painstaking to see. Why was he feeling this way? Because he was faced with the reality that his sales team was incapable of responding to internet leads. I know what you are thinking. Incapable? …

Best Practices Opinions & Advice

Paper or Plastic? Understanding Credit Card Processing for Car Dealerships

Credit cards are a necessary evil. Yes, that’s right. I’m calling credit cards evil. It’s trendy in this day and age to be angry at banks, Wall Street, and people that make money, but in this case, the anger is well-placed. Credit card companies are doing everything possible to take as much money as possible …

Best Practices

Transparency in Your Pay-Per-Click Advertising

What actionable data are you getting from your Website Provider? Dealers have come a long way in terms of expanding their online presence over the past few years. As customers started moving their research efforts online, dealers have adapted by shifting a portion of their dealership marketing efforts toward the Internet. In addition to third …

Best Practices

ZMOT is the Stupidest, Most Brilliant Idea Ever!

What is ZMOT? ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled “Winning the Zero Moment of Truth” describing the concept. It appears as though the aim of ZMOT was to convince marketers of what used to be thought …