Guest Poster – Page 4 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Is WHAT You Stock a Marketing Decision?

Latest HOT Discussion in the Forum As we approached the 11-11-11 launch of Provision, I’d been thinking a lot about dealerships’ inventories – what you stock. My question is, “Is what you stock a marketing decision?” Not necessarily a capital ‘M’ Marketing Department decision, but rather a small ‘m’ marketing decision. The noun, not the …

Best Practices

A Camera, a Process and $288K to the Bottom Line

If not for a camera and a process, I wouldn’t be writing this article behind a desk inside a publically traded company. eCarList’s founder, Len Critcher, sold over 6,000 cars online with a camera and two porters…oh, and some incredible software developed in-house to merchandise and distribute his vehicles to the web. Chances are you …

Best Practices

Did You Receive Your Google Places Notice?

It is nothing new to say that Google Places can be a pain in the neck especially if you have multiple franchises located at the same physical address. PCG has been working with the industry to educate, assist, and correct Google Places pages so that they can be leveraged during the Zero Moment of Truth. …

Best Practices

Satisfy Me!

It’s what every customer wants, to be satisfied! The point became very evident to me one day during a recent business trip. On my way to visit a client, I found myself at the Atlanta airport searching for a quick bite to eat. I jumped in line at a Sbarro, ready to order a slice …

Best Practices

It’s Not the Length, But How You Use It

Let’s talk about quality, not quantity. It is the only true way to measure greatness. No matter what position you were in, how good you were during it is more important than how long it lasted. It’s not the length, but how you use it. to flesh this out, before there are any misconceptions, I …

Industry News & Trends

Will AutoTrader Build An Exclusive ZMOT Data Network?

Will Dataium Revolutionize Automotive Digital Marketing and the Role of CRM? Part 2 – click here for Part 1 I’m confident that Dataium executives have seen the golden opportunity to change the way marketing decisions are made in our industry. They are sprinting to create the largest and most powerful network of consumer behavioral data …

Industry News & Trends

Were you at the dealership on September 11, 2001?

I imagine, for the vast majority of us, 9-11-2001 is one of those days and times that you remember exactly where you were and what you were doing. Certainly was the case for me… I remember the “cubicle,” one of those foam/fabric-wall jobs lining each side of the showroom. Dark blue-green, each wall about 5 …

Best Practices Dealership Marketing

Mobile Visitors on the Rise

Mobile Visits to your Dealership are on the Rise This isn’t news. We know that more and more mobile devices are accessing the web on a daily basis. What might news to you, however, is the coming mobile tidal wave reports are predicting. Cisco’s spring 2011 study cites 2010 mobile data traffic nearly tripled (2.6x) …

Best Practices

Your Computer SUCKS!

Except for a telephone greeting along the lines of “Thank you for calling (Dealer Name). How can I assist you?”, there is one word track your people use almost as much.. “Sorry, my computers running slow.” Does your computer suck? Does it really?Is it the Internet speed of which your desktop operates? Is it the …

Best Practices

From Bad To Great!

This is a story of how one dealership went from bad to great on the telephone in just 6 months. Since I started Phone Ninjas in 2009, I have seen my fair share of success stories, but the one I am about to share with you is a classic. This past February I received a …

Search

Search

Guest Poster – Page 4 – DealerRefresh

Is WHAT You Stock a Marketing Decision?

A Camera, a Process and $288K to the Bottom Line

Did You Receive Your Google Places Notice?

Satisfy Me!

It’s Not the Length, But How You Use It

Will AutoTrader Build An Exclusive ZMOT Data Network?

Were you at the dealership on September 11, 2001?

Mobile Visitors on the Rise

Your Computer SUCKS!

From Bad To Great!