Guest Poster – Page 5 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Facebook: what has it done for you lately?

And since no one else seems to be saying it I’ll go ahead and break the ice: Facebook isn’t as important as you think. In fact, most social media really doesn’t help drive sales at all. As the Ecommerce Director for a large, Ohio-based automotive group, I’ve found putting more time, money and effort into …

Best Practices

Leveraging Your Dealerships Unique Selling Propositions Online

Many dealership in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP’s. While most dealers use conventional methods to promote their USP’s, many ignore the digital element for making consumers aware of their exceptional offer. Your dealership may …

Best Practices

The Press Release is Dead

This week I’ve seen an overwhelming amount of blog posts and twitter feeds surrounding the “new” PR. But I have to say, the new PR looks a lot like the old PR, just gift wrapped with nicer paper. Relationships still matter. Pitches still need to be compelling. Press Release pros still need to be creative. …

Opinions & Advice

“I Don’t Like to Look at a Screen”

Don’t know about you but when I saw this headline quote “I don’t like to look at a screen. I like to look at a face”, of the latest Automotive News issue and its article NET LOSS : Few dealerships master the art of handling online leads – I almost lost it. The article written …

Insight Begins By Seeing

Recently I was in a plumbing supply store. I needed a small, custom part for my kitchen faucet. This is what greeted me: That’s right. A bunch of white guys in dress shirts and ties, answering phones at desks with paper catalogues, and wood panels on the walls. Seriously. I had to check my phone …

Industry Events

The Bruce event starring Larry Bruce #AutoMarketing – APRIL FOOLS

There is nothing better than having another event for dealers to here about convertshun metrics we should all easily b attaining. Im sayin 70% and up convershen! Thats HUGE! Join me – Larry Bruce – for the 1st evar Bruce Event. It will be April 1st, 2012 at the Bismark Super 8 and I’m the …

Industry News & Trends

Facebook Questions and Google +1 – A Boon to Your Dealership or Just Noise

In the past week titans Google and Facebook have come up with additional ways for users to add their personal opinions into the mix of search. Facebook has introduced a new Questions tool that enables individuals and brands to ask questions of their network. Google is introducing a +1 feature to their adwords platform that …

Best Practices

Call Tracking – 8 Questions You Need to Ask

Are you thinking about using tracking phone numbers for your website and ad campaigns? Dealers are drawn to the idea of call tracking because of the prospect of eliminating wasteful spending on ads that aren’t working. They can measure the number of responses an ad generates to gauge which types of media (or which providers) …

Dealership Marketing Opinions & Advice

Smart Phones Will Be Their Weapon of Choice!

The year is 2035. The scene, a ramshackle car dealership with cracked asphalt, a few dim fluorescent lighting fixtures swinging on thin chains and empty jars of Folgers crystals where the keurig machine once brewed single servings of cinnamon vanilla dark roast. The cars are still perfectly aligned in rows, but no one is hovering …

Dealership Marketing

Oops! New Media Strategies Sacked Over Chrysler Tweet

In yet another show of why brand management is so important and content is key, Chrysler has fired its agency, New Media Strategies, due to an errant tweet sent yesterday. The tweet, meant to be sent from the strategists personal account but mistakenly sent from the @ChryslerAutos handle, read “I find it ironic that Detroit …

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Guest Poster – Page 5 – DealerRefresh

Facebook: what has it done for you lately?

Leveraging Your Dealerships Unique Selling Propositions Online

The Press Release is Dead

“I Don’t Like to Look at a Screen”

Insight Begins By Seeing

The Bruce event starring Larry Bruce #AutoMarketing – APRIL FOOLS

Facebook Questions and Google +1 – A Boon to Your Dealership or Just Noise

Call Tracking – 8 Questions You Need to Ask

Smart Phones Will Be Their Weapon of Choice!

Oops! New Media Strategies Sacked Over Chrysler Tweet