Guest Poster – Page 6 – DealerRefresh | DealerRefresh Automotive Dealer Forums

How the Hashtag Saved Charlie Sheen

Love him or hate him, no one can deny the tour d’force known at the moment as Charlie Sheen. Though he has brashly “beeped” his way through numerous media interviews and lost his job on Two and a Half Men, he has become an overnight sensation on Twitter. Now, you too can drink #tigersblood, live …

Opinions & Advice

Where Will Your Next Sales Manager Come From?

Currently there are thousands of sales managers manning the towers at car dealerships across the country. Many of them have paid their dues on the floor, worked their way up to the desk and honed their skills as a sales manager. The question is where will your next sales manger come from? What will be …

Opinions & Advice

NADA 1982?

I’ve just arrived in Hartford, CT, after a four day transcontinental trip that led me through snow in Dallas, rerouted through L.A., and then mercifully, eighteen hours later to my final destination, San Francisco, for the 2011 NADA convention. Eighteen hours of travel could land you virtually anywhere on earth, but my eighteen hours of …

Best Practices

Call Tracking Facts Every Dealership Should Know

Car Dealer Call Tracking FAQ’s With so much buzz in the automotive world about what marketing tools are now at your disposal, I feel I owe it to the DealerRefresh community to share some of the insights on the tool I know best – call tracking. DealerRefresh readers are entrepreneurs. We don’t get out bed …

Best Practices

CarMax Rockin’ Their Twitter Brand

CarMax on Twitter I have a confession, when I first jumped on Twitter I had no clue what I was doing. I would log-in from time to time and retweet an interesting article or add what I thought was a nugget of wisdom, but overall I had no clue what a hash tag was, much …

Best Practices

What Type of Dealership Are You?

What Type of Dealership Are You – Technology-driven people or People-driven technology? It seems as if all dealerships I visit or coach share one of two operational models. They either choose to be Technology-driven people or People-driven technology. Allow me to explain the two. Technology-driven people work for those dealerships that have decided to employ …

Opinions & Advice

Yes, you’re being left behind

When I read Alex Snyder’s article titled “Are You Being Left Behind?” it confirmed that data PCG has been collecting on dealership investments in digital marketing education should be shared here first. We polled dealers about their investments in Digital Marketing education and some of the responses tie right into what Alex said in his …

Best Practices

5 Reasons to Forget About Your SEO

There I said it. Forget about long-tail, short-tail, META tags, “page one domination”, link-building, URL strings, SEO training seminars and SEO wiz-bang nonsense. Forget it. At least for the moment. Unless you have a website in development or are switching providers where an SEO strategy is vital during the implementation of your new website, your …

Opinions & Advice

You got a STD? (Social Trusting Disease)

Most leaders of dealerships are firefighters, not visionaries, and certainly not risk takers (read: entrepreneurial). Like lemmings, these leaders follow what others do, blaming the handcuffs they wear on circumstances that surround them. It’s this sea of morons (aka leaders) that mindlessly “follow the pack” into Social Media because everyone else is doing it. To …

Best Practices

Achieving Excellence at your Dealership

How do some dealers over achieve while others just plod along and settle for mediocrity? I often ask myself this question as I monitor the progress of my clients. My training program provides me with the ability to monitor the scores and results of my clients, and it’s always nice to see a new client …

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Guest Poster – Page 6 – DealerRefresh

How the Hashtag Saved Charlie Sheen

Where Will Your Next Sales Manager Come From?

NADA 1982?

Call Tracking Facts Every Dealership Should Know

What Type of Dealership Are You?

Yes, you’re being left behind

5 Reasons to Forget About Your SEO

Achieving Excellence at your Dealership