John Colban – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Don’t BLOW your First Impression, 5 Tips to Stand Out!

It’s a proven FACT, the first impression will make you OR break you. So don’t blow it! In the world of online video, the first impression…IS your first frame image. If you’re an avid DealerRefresh reader, then I don’t need to tell you how a personalized video is one, if not the best, way to introduce yourself …

Best Practices Dealership Marketing

5 Reasons Video Is the #1 Vehicle Selling Tool

TV commercials. Billboards. Newspaper advertisements. Direct mailings. Door hangers. A new study by Demand Metric shows why video is better than most all other forms of marketing and advertising. The study weighed more towards the B2B audience, but the takeaways are just the same. The Video Content Marketing Metrics Benchmark Study asked 295 businesses …

Watch these Three Dealers Use Video To Help Sell More Cars

Dealerships all over are using videos as a way to wow prospects and customers. And why not? Statistics show that, after watching a video, 49% of shoppers visited a dealer (according to the Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013), and video sells more cars (according to a recent article in …

Best Practices Dealership Marketing

The Pros and Cons of Using YouTube at Your Dealership

Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s minds, so I thought it might be a good idea to discuss some of the Pros and Cons of putting your dealership videos …

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John Colban – Page 2 – DealerRefresh

Don’t BLOW your First Impression, 5 Tips to Stand Out!

5 Reasons Video Is the #1 Vehicle Selling Tool

Watch these Three Dealers Use Video To Help Sell More Cars

The Pros and Cons of Using YouTube at Your Dealership