According to new data from Cobalt’s car-buyer intelligence database, car-shoppers visit a minimum of eight dealer websites, with some visiting as many as twenty in a single day. With so much competition, what’s a dealer to do to win the sale?
Start by putting yourself in the consumer’s shoes. We’ve all fallen victim to “couch coma comparison shopping,” where you mindlessly click from website-to-website, browsing the endless array of options the Internet provides. How can you stop your click-happy customers from bypassing you completely?