Best PracticesDealership Communication ToolsDealership Operations & Processes

I Just SOLD a Car – USING TEXT MESSAGE ONLY

From time to time I’ll flip the switch on our CRM, allowing myself to be assigned a few internet leads for the day. Last week, within minutes I was assigned a lead for a Certified Pre-Owned Mercedes-Benz. A really nice, well equipped 2013 GLK SUV. Priced right with fresh photos and a typed description by yours truly …
Other Stuff

Happy 4th of July

  Enjoy your 4th of July Readers and Community Members. If you’re sitting around and enjoying your day, catch up on some of the discussions over in the DealerRefresh dealer forums. Online Shopping to Online Buying Getting Opt Outs back AutoGravity – Car Finance on your Smartphone Attribution: Do you give the last touchpoint all …
Best PracticesDealership MarketingIndustry News & TrendsOther Stuff

Kershner’s – Back to the Dealer Diary

It’s been a bit over 10 years since I’ve been on ground level (day to day operations) at the dealership. Since then, was on the “corporate” level for one of the more larger groups in the US, director of marketing for a smaller group in my hometown, helped build and get AutoHook off the ground and consulted with …
Other Stuff

Thank our Sponsors! Because their support matters

Every so often, it’s a great idea to say Thank You. Wether it’s saying thanks to a friend or family member, you don’t always need a reason to say and express your gratitude. Today, I would like to thank our DealerRefresh Sponsors. If it weren’t for our Sponsors, It’s likely DealerRefresh might not still be around. With the ever-going popularity of the Blog …
Best PracticesDealership Marketing

What Does the 2016 Car Buyer Journey Say?

“The 2016 Car Buyer Journey” sets out to capture the journey that car buyers are taking when purchasing a new or used vehicle. The numbers are not sexy or overly novel, but they can provide a roadmap for where dealerships should consider investing their advertising dollars as well as the top places to capture customers’ attention and drive …
Best PracticesDealership Operations & Processes

RepairPal Certified Service and Cars.com

Cars.com and RepairPal have had a partnership of some degree dating back to 2008. Here’s a snippet from the 2008 announcement… RepairPal will join forces with Cars.com to deliver a unique experience for consumers needing automobile repair and ownership information. The two companies will work together to deliver a co-branded site, free to consumers. Key …
Dealership Communication ToolsDealership MarketingDealership Operations & Processes

Your Service Department Isn’t Prepared for What’s Going to Happen

Let’s face it. Our Dealership Service departments don’t always have the best reputation. Too often, they’re perceived as being overpriced and pushy when compared to the trustworthy shadetree mechanic next door, the independent auto repair center down the street or even the Midas shop across from your office. On top of the ever-growing competition, most …