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Jeff Kershner – Page 61 – DealerRefresh

Jeff Kershner
Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
  • Articles: 628
  • Website
Dealership Marketing

Bogus Clicks on your Dealers Paid Google Ads?

  • Jeff Kershner
  • Posted onJan 23, 2006 at 10:20 PM
  • 2 Comments
Could your local competitive dealer be clicking on your ads to dwindle down your budget? Could you be a victim of click fraud? Is PPC advertising already doomed? As search engine marketing (PPC) gains more and more popularity for dealers, there are many things you need to be aware of before dumping thousands into this …

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Dealership Marketing

Are you being Resold to?

  • Jeff Kershner
  • Posted onJan 11, 2006 at 5:13 PM
  • 4 Comments
Industry News & Trends

Happy Holidays – 2005

  • Jeff Kershner
  • Posted onDec 23, 2005 at 4:17 PM
  • 1 Comments
Best Practices

David Kain writes about Long Term Follow-up

  • Jeff Kershner
  • Posted onDec 3, 2005 at 9:32 AM
  • 1 Comments
Industry News & Trends

Black Book had 100 dealers surveyed.

  • Jeff Kershner
  • Posted onNov 25, 2005 at 5:50 PM
  • 1 Comments
Industry News & Trends

New website launches offering Free business listings to Dealers

  • Jeff Kershner
  • Posted onNov 22, 2005 at 9:21 PM
  • 0 Comments
Industry News & Trends

What independent sites are your shoppers visiting?

  • Jeff Kershner
  • Posted onNov 1, 2005 at 11:55 AM
  • 3 Comments
Here’s a statistical chart borrowed from the latest J.D. Power New Autoshopper.com Survey. I thought it was interesting to see KBB to have such a lead on the other sites. I thought for sure Edmunds would be closer behind. I’d be interested in seeing this broken down by demographic locations and what content is being …

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Industry News & Trends

An ADP and ReyRey Blitz?

  • Jeff Kershner
  • Posted onNov 1, 2005 at 10:28 AM
  • 11 Comments
Industry News & Trends

Product Information is more Influential than Price

  • Jeff Kershner
  • Posted onOct 25, 2005 at 7:12 PM
  • 1 Comments
Dealership Communication Tools

PageRank for your Dealership Website

  • Jeff Kershner
  • Posted onOct 25, 2005 at 12:34 AM
  • 0 Comments
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