Jeff Kershner – Page 8 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Tesla Dead Last in Dealer Experience

Long Live the Dealership? YES! Despite his marketing and public relations NASA-level genius status, Elon Musk can’t compete with dealerships. According to a customer study by Pied Piper Customer Management Company Tesla just can’t covert shoppers into buyers the same way us dealers can. The inability to offer a test drive was noted a big …

Industry News & Trends

Lexus Creates Real Hoverboard

But, will it be as cool as this one:

Industry News & Trends

Cox Automotive to Buy Dealertrack

In a $4 Billion cash deal, Cox is adding Dealertrack’s entourage of automotive software solutions to its already existing entourage of automotive software solutions – making Cox Automotive…well, even bigger to say the least. Read more here And, a statement from Cox here. As a dealer – what do you think about this and how …

Best Practices Industry News & Trends

Get Personal to Improve User Experience

Let’s face it, Google has spoiled us rotten. Seventy-four percent of us is gets frustrated when a site doesn’t address our needs. The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. The good news, technology always has our back. As quickly as problems …

Dealership Communication Tools Dealership Marketing Industry News & Trends

Are Wearables Providing a Competitive Advantage to Early Adopters?

According to eMarketer.com, businesses are taking advantage of the opportunity of wearable technology and more specifically the opportunity to track and improve workplace productivity. As more and more innovative tech products emerge into the market place and have the potential to change the competitive landscape, businesses are left trying to decide when to adopt and when to …

Industry News & Trends

Autobytel Acquires Dealix

Here we are, just talking about the quality of 3rd Party Leads and the few 3rd Party Lead providers. Well, as of this evening, the number was reduced once again as Autobytel acquires Dealix (wholly-owned subsidiaries of CDK Global, LLC), for $25 million. The acquisition adds approximately 600 retail new dealers and 300 retail used …

Best Practices Dealership Marketing Industry News & Trends

Do you TRUST your 3rd Party Lead provider?

Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs are NOT excluded. WE KNOW – we (dealers) get sold duplicate leads from time to time. WE KNOW – we get sold recycled leads from time to time. WE KNOW – we get sold straight-up FAKE leads …

Best Practices Dealership Marketing

The ONE Must Have Feature You NEED to Advertise – And How!

CarStory gave a random pool of participants, ages 18 to 65 years, a list of the top 25 used car features as identified by their data science team as being high in consumer demand. Each participant selected their “must-haves” from among the list. What did they choose? Music / Media connectivity! TIP: HIGHLIGHT the media connectivity …

Best Practices

Detailed Guide On Mobile SEO

Best Practices Dealership Marketing

People Want to Talk to People on the Phone

Adwords recently announced a new call-only campaign that allows dealerships (and other businesses) to promote and encourage consumers to give them a call. With call-only ads, a click is directly translated into a phone call. This means MORE CALLS! Did you know that about 70 percent of mobile searchers call a business directly from search …

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Jeff Kershner – Page 8 – DealerRefresh

Tesla Dead Last in Dealer Experience

Lexus Creates Real Hoverboard

Cox Automotive to Buy Dealertrack

Get Personal to Improve User Experience

Are Wearables Providing a Competitive Advantage to Early Adopters?

Autobytel Acquires Dealix

Do you TRUST your 3rd Party Lead provider?

The ONE Must Have Feature You NEED to Advertise – And How!

Detailed Guide On Mobile SEO

People Want to Talk to People on the Phone