Jeff Kershner – Page 9 – DealerRefresh | DealerRefresh Automotive Dealer Forums

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Running an online publication and open forum takes quite a bit of work, dedication and moola to keep it running smoothly. If you would have asked me 10 years ago when I started DealerRefresh, I would have never thought it would have cost anymore than the monthly $15.99 I was spending with TypePad each month. Ten …

Industry News & Trends

AutoTrader.com Rebrands – Now Autotrader

AutoTrader.com is now Autotrader. AutoTrader.com is rebranding itself as Autotrader in hopes to better reach consumers by mobile. Wait… so this means we’re no longer able to use the abbreviation ATC? That’s going to be a hard habit to break. The rebranding also includes a nifty new logo, designed to have more impact on mobile …

Industry News & Trends

GM’s Shop-Click-Drive – Is it Adding Up?

GM’s Shop-Click-Drive: Do the Math A recent article in the Wall Street Journal about General Motors’ Shop-Click-Drive initiative shows just how far the automotive industry has to go before consumers have the ability to complete the entire car buying transaction online. GM created Shop-Click-Drive to make it easier for their customers to buy their cars …

Dealership Marketing

Cars.com Analyzes Dealer Reviews and Uncovers These Interesting Trends

Cars.com analyzes dealer reviews and uncovers common shopper pain points and several interesting trends. [highlight color=”#FFD699″ font=”black”]This article was originally published on Cars.com’s DealerAdvantage blog. I don’t usually recycle from other publications, but it’s important information to be shared. Thanks Cars.com [/highlight] Online reviews continue to grow in importance within the automotive industry, with seven of 10 car …

Best Practices Opinions & Advice

TrueCar Sued by Dealers

Latest HOT Topic in the Forums TrueCar sued by dealers for ‘false advertising’ Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar’s advertisements falsely claim that consumers who use the vehicle-shopping site’s services can …

Best Practices Industry News & Trends

5 Tips to Revamp Your Content TODAY

So, you’ve got your website. You’ve got your content. You’ve even got a fancy schmancy design to lure in your customers. You think you’re good to go, right? Wrong. How long has it been since you edited your site? Have you looked at your rankings in the last month? What about your content? Is it …

Best Practices Industry News & Trends

Google Adds Social Profile Links in Knowledge Graph

Google recently announced that all brands can now display their social profile links within the knowledge graph box. Smiles all around! Wait what is a knowledge graph box again…? Google it. Duh. In late 2014 Goggle started to show social profile links within the knowledge panel for certain groups of people such as; actors, bands, …

Best Practices Industry News & Trends

4 Ways to Overcome Content Blockers to Blog More

I was recently browsing Hubstop and read a great article written by Ann Smarty titled “How to Blog Consistently Without Burning Out.” The article was directed toward bloggers who have to create content on a regular basis (us). Smarty provided a number of ways for bloggers to get past procrastination, boredom and idea deficit and …

Other Stuff

#CALEBvsCANCER‬ Send some positive energy!

DealerRefresh readers, writers, members, sponsors and even you lurkers… If you’ve been reading DealerRefresh or have been part of our community for any length of time, then you know our great friend and industry leader – Ryan Leslie. Ryan has been helping out the DR community since the beginning of the dealer forums, and even before that here …

Industry News & Trends

DealerRefresh 2014 Year in Review

From dumping cold buckets of water on our heads, trying get the words to the song “Happy” out of our heads to shaking our heads at the state of the unhappiness – lost Malaysian flight, Bieber’s horrific arrest, GM recalls – we’d like to reflect on a GREAT 2014. Over the year, we’ve been lucky …

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Jeff Kershner – Page 9 – DealerRefresh

Thank our Sponsors! Their support matters.

AutoTrader.com Rebrands – Now Autotrader

GM’s Shop-Click-Drive – Is it Adding Up?

Cars.com Analyzes Dealer Reviews and Uncovers These Interesting Trends

TrueCar Sued by Dealers

5 Tips to Revamp Your Content TODAY

Google Adds Social Profile Links in Knowledge Graph

4 Ways to Overcome Content Blockers to Blog More

#CALEBvsCANCER‬ Send some positive energy!

DealerRefresh 2014 Year in Review