Nothing fuels my desire to write like the need to set the record straight. I was recently forwarded Alan Ram’s interview on CBT news. In that interview, Alan shared his thoughts on dealers’ spending money with third party services that reviewed calls and coached calls. Well I am here to tell you my BS meter is going radioactive!
In the interview Alan stated: “managers should be listening to their dealerships calls.” Alan, when’s the last time you did this? Do you realize how many calls the typical dealership receives in any given day? It’s a lot, and what manager has the bandwidth to peruse calls all day long! This is a job that can be outsourced for a lot less than what it cost to employ a manager. Why would I want a guy making six figures listening to calls that can be reviewed by a person making minimum wage?