Will Google’s Featured Snippet Update Increase Engagement/Conversions?
Google announced some significant changes to featured snippets. When clicking on some snippets, Google will now take you directly to the exact text seen in the snippet on the webpage. This text is then highlighted. Here’s the Google Tweet announcing the update: Here’s an example of the highlighted text on the webpage: Note: I took …
Are Dealers Measuring These 8 Facebook & Instagram KPIs?
Having trouble understanding how your dealer’s digital campaigns are performing? If so, you’re not alone. This is a common challenge for dealers and advertisers in general. To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s …
Do Not Use This New Google My Business Feature
Do not use Google’s new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19. The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the dashboard. Also, you won’t be able to …
Here’s How Your Dealer Can Use Google My Business to Drive More Website Traffic
If you haven’t fully optimized your dealer’s free Google My Business (GMB) listing, you’re missing out on VALUABLE Google searchers who could be visiting your website and even your dealer. To help you out, I put together 10 optimization recommendations that EVERY dealer should use on their GMB listing going into 2020. Here they are: …
