Observing my Brother… the car shopper.
My brother is shopping for a car for his wife. What a great observation experience for me!
My rules are to observe only. Answer questions only when asked. I tie my hands behind my back and put duct tape on my mouth, and off he goes…
My brother is no dummy. He runs multi-million dollar industrial construction projects and he custom builds water cooled gaming PCs for recreation. IOW, he has all the intellectual resources needed… AND like most shoppers, he some what knows cars (makes, models not trims). His wife’s Hyundai SUV gave him ~100k miles of trouble free use, so he’s devalued new car risk (i.e. he’ll buy any brand).
I’ll track workflow, hours and websites (websites will be colored blue)
Day 1. Website #1 (1.5 hrs) [Read more…]