Joe Webb – Page 3 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Is Your Dealership Color Blind?

Being color-blind may be costing us opportunities to find vehicles for our customers – faster. We’ve convinced ourselves that an easy way to help a customer select the right vehicle is to narrow down their expectations on price. Once we know their budget, we can show them a large variety of vehicles in all shapes, sizes, and …

Best Practices

The Exit to the Sale: It’s No Longer a Road

The Road to the Sale is DEAD! This concept that consumers arrive at a decision to purchase because we’ve walked them through a drawn-out series of steps is no longer realistic. If the average prospect told us how they would like to buy rather than be sold, I highly doubt any would devise such a tortuous …

Best Practices

This One Simple Tip WILL Increase Your Sales – Tomorrow!

Do your salespeople need to be a little more….BUELLER? Immortalized for living one of the most id-centric, free-wheeling days on film, Ferris Bueller is an icon of ‘living the dream’. Matthew Broderick inhabited the role with a rebel-with-a-clue bravado that made us feel he was destined for greatness. And he was. Ferris would live an …

Opinions & Advice

A Product of Their Environment

You’re in esteemed company. I’m not sure if you know it or not, but if people’s bylines are accurate, you’re connected on Facebook and Twitter to 300 social media experts. You must really be doing something right. Truth is, everyone oversells their expertise. Our industry is no exception. This is both true for many consultants …

Best Practices Industry News & Trends

Don’t Play Catfish With Your Customers

For those of us active on social media, one of the creepiest and cringe-worthy movies about online communities has got to be Catfish. If you’ve yet to see it, or the television show it spun, it is about a relationship that formed online between two people. Unfortunately, one of those people was not as they …

Best Practices Industry News & Trends Opinions & Advice

Is This the Beginning of the End for TrueCar

TrueCar has had a roller coaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on …

Four Appointments your car dealership sales reps need to ask.

Best Practices

Four Appointments Sales People Should Set to Sell More Cars

Far too many salespeople wake up every morning with the mindset that they have to sell a car. This is wrong. They instead need to wake up saying “I need to set four appointments”. Statistically, having four set appointments will turn into at least one sale almost every time. If you have four scheduled …

Best Practices

SIX Essential Elements to Monitoring Lead Management

The old adage “You can lead a horse to water, but you can’t make them drink” is never more prevalent than when it comes to training at the dealership. It’s not every day we find the next Jeremy Lin at the dealership. We at DealerKnows see salespeople and Internet specialists given many resources to …

Best Practices

You Can’t Just Make the Baby, You Have to Raise the Baby

We know the fun part. When you first get your hands on one. They are new to you. All coddling is out the window and it is time for action. These first intimate interactions are exciting. It is that magical time when you first get together… I am speaking of the moment the lead arrives. …

Best Practices Dealership Marketing

Cut Through the Red Tape of Internet Pricing

My heart breaks when I hear that some dealers in today’s market still oppose sending out pricing to Internet shoppers. Thankfully, these dealers are going the way of the dodo bird as the business model known as “just get’em in” is a nail in the coffin to marketing efforts. However, once a dealership has …

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Joe Webb – Page 3 – DealerRefresh

Is Your Dealership Color Blind?

The Exit to the Sale: It’s No Longer a Road

This One Simple Tip WILL Increase Your Sales – Tomorrow!

A Product of Their Environment

Don’t Play Catfish With Your Customers

Is This the Beginning of the End for TrueCar

Four Appointments Sales People Should Set to Sell More Cars

SIX Essential Elements to Monitoring Lead Management

You Can’t Just Make the Baby, You Have to Raise the Baby

Cut Through the Red Tape of Internet Pricing