I consider myself pretty well-versed in digital marketing and e-commerce. After all, I’ve been in the field for years, and have learned a lot about topics like… customer retention, lead generation, and artificial intelligence.
I am fascinated by new gadgets, and am always interested in learning about the next technology.
That being the case, when I decided to move back to the US after living abroad for five years, I assumed it would be a pretty smooth transition. Maybe there would be a few things that I’d be unfamiliar with, like new slang and celebrities, but overall I’m pretty up-to-date. Turns out you can’t really get away from American pop culture, even across the globe.
What I didn’t expect was to be blown away by the seamlessness and ease in every aspect of people’s digital lives. It’s not just that everything is online – most things had gone digital, even five years ago. What struck me is how much easier it all is. Ordering groceries and takeout is simple, requiring just a few clicks or swipes before my order is placed. My digital assistant (I have one of those now – everyone does) can speak to my calendar and remind me of my upcoming appointment, as well as the weather outside. It’s all just so much simpler than it used to be.
Shoppers don’t even realize it, but they have come to expect this level of convenience, or as I like to call it, “concierge service.” If consumers don’t receive it, they will simply browse elsewhere. I quickly noticed myself doing this – if a coffee shop does not allow me to order and pre-pay for my drink from my phone, I go to a different store. Who has the time to wait on lines and pay at a cash register anymore?