Opinions & Advice

The Debate of the Century: The Effect of Gender on the Car Buying Process.

Gender: we all know it’s a hot topic in automotive.  Whether it’s how to sell to the millennial woman or to the classic emotional male buyer, we’re constantly analyzing the difference between male and female shopping patterns.  We’re dissecting how to market to them, negotiate with them, and then retain them as loyal customers. As …
Best PracticesDealership Marketing

“Just OK is not OK”, inspired by the recent AT&T commercials

An “op-ed” piece https://www.ispot.tv/ad/IiKe/at-and-t-wireless-ok-movers As the infamous vendor in the automotive space struggling with the balance of bringing bold innovation while also staying relevant for dealerships, this commercial resonated with me (seriously, watch it). Dealerships have good processes in place– you invest in SEM with an agency, you have a working website (most of the …
Dealership Marketing

Don’t be scared of Facebook’s new algorithm. Here’s how your dealership can handle it.

“Facebook was built to bring people closer together and build relationships.” Who would have thought that this pleasant idea could make businesses question so much of what they thought they knew about social media? Facebook wants people to connect more. The company, led by Mark Zuckerberg, is on a mission to increase authentic dialogue and …
Best PracticesDealership Marketing

Your Dealership Website and Today’s Shoppers: The Lowdown on How to Exceed Expectations

I consider myself pretty well-versed in digital marketing and e-commerce. After all, I’ve been in the field for years, and have learned a lot about topics like… customer retention, lead generation, and artificial intelligence. I am fascinated by new gadgets, and am always interested in learning about the next technology. That being the case, when …
Best PracticesDealership Marketing

8 Tips on How to Engage Website Visitors and Capture More Leads

Dealers in 2017 report that their number one priority for digital marketing is increasing lead conversion.  However, there’s more to reaching online customers than getting them to fill out forms, since we know only 10% of car shoppers will fill out an online contact form or communicate via email. Many car shoppers engage with your …
Best PracticesDealership Marketing

4 Tips for Enhancing Automation to Increase Appointments and Sales

We hear a lot these days about car shoppers going online to buy their cars, with murmurs about the obsolescence of traditional car buying as options for buying online advance. Reality is, dramatic changes like this are not the happening overnight. The majority of car buyers still visit a dealership before buying, with 88% coming …
Best PracticesDealership Marketing

How to Nurture High Funnel Leads Without Gutting Your BDC

Forward-thinking dealerships can prioritize the low-funnel buyer while building a lead nurture infrastructure to engage potential buyers still high up the funnel. A balanced approach to these two types of customers will lead to the best results. Many dealerships, and for good reason, have tunnel vision when it comes to leads. They seek a particular …