Best PracticesDealership Marketing

5 Tips for Maximizing the Shopper’s Website Experience

We’ve all been watching the automotive industry’s dramatic change as more and more services move online. Dealerships have turned their websites into digital showrooms, seamless extensions of their brick-and-mortar dealership floors. New online platforms abound to help shoppers with everything from browsing to price comparing to financing. For example, Chase has rolled out a new …