Emails opened on mobile devices are now surpassing webmail and desktops
Here are some recent stats from Litmus for March of 2013:
- 25% of emails were opened through Webmail (Gmail, Hotmail, etc.)
- 32% through Desktop (Outlook, etc.)
- 43% with Smartphones (iPhone, etc.)
Coding tips for optimizing your emails for mobile are beyond the scope of this post, but there is one easy trick you can implement for all of your emails that will make your mobile opens more effective: take advantage of your preheader!
A preheader is the line or two of text at the very top of your email. When you look at your inbox on your phone, it is the two lines of type that show up right below the email’s subject line.
Here are some examples: [Read more…]