Best PracticesDealership Marketing

Ugly or Not – Your Face has Persuasive Powers! Who knew?

It’s Sunday morning and my phone buzzes with a notification. Text? Email? Nope. I was just tagged in a Facebook photo. That makes sense because I have that ONE paparazzi friend. You know who I’m talking about. The friend whose life mission is to relentlessly photograph every outing. He awkwardly snaps photos at any possible chance. …
Best PracticesIndustry News & Trends

How Even the Worst of Drivers Can Be Trained To Slow Down

The best way to change long-term behavior is with short-term feedback. – Seth Godin Government officials have tried long and hard to make streets around schools safer for pedestrians. In particular, for pedestrian children coming to and from school. We’ve all driven through one, yet it’s easy to take them for granted. The idea of …
Best PracticesDealership Marketing

65% Move On To The Next Dealership – When You Don’t Answer The Phone

The dealer across the street requests an appointment on 57% of sales calls. Right now in your dealership, most of your sales team isn’t doing what they should be. This is a shocking revelation, I know. In July I wrote about how most dealerships struggle to get inbound phone leads connected with someone who can help them. …