Mike Haeg – Page 2 – DealerRefresh

Mike Haeg

Mike Haeg is an industry guru in the call analytics and technology sector. He has a deep passion for helping dealers measure their marketing ROI and i...

Articles: 12

Best Practices Dealership Communication Tools

Call Tracking at your Dealership: It Goes Both Ways

On March 10, 1876, Alexander Graham Bell spoke one of the more historical quotes: “”Mr. Watson, you to need to come over here, I want to see you. We have the silver 1876 Honda Accord in stock and I’d love to show you in person. When can you stop by?” Wait, that’s not right! So …

What a 1932 Factory and Your Dealership Have in Common…

The year is 1932 and you’re working at the Hawthorne Factory, a dusty, smelly factory just outside Chicago. You’ve worked the same assembly line for 20 years and have lived through countless lame brain ideas from management to squeeze out more productivity: hire more workers, buy new machinery, work longer hours….yeah yeah yeah, big deal. …

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