Laura Hemphill – DealerRefresh | DealerRefresh Automotive Dealer Forums

Competing With Convenience

As a consumer, online shopping is appealing because of the convenience. I can browse, research, compare, and purchase—usually all from the comfort of my couch. In automotive, companies like Vroom and Carvana are building their brands and marketing around the idea that they can make car buying an easy, convenient, and even enjoyable online shopping …

3 Tools to Re-Engage Cold Leads

If you’re looking to the end of the month and are feeling like your lead funnel isn’t as full as you’d like, there’s good news. With the help of a few tools, you can re-engage cold leads and find warm leads you thought were lost. 1. Use Sales Intelligence to Reconsider Lost Leads Our data …

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.

Search

Search

Laura Hemphill – DealerRefresh

Competing With Convenience

3 Tools to Re-Engage Cold Leads

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)