Whether they’re looking for new shoes or a new SUV, 87% of shoppers begin product searches on digital channels. As this number increases each year, it’s no wonder everyone seems to be forecasting the day when the process for buying a car moves completely online, merging automotive and ecommerce. 

While there will likely come a day when it’s the norm to buy a car online, I think we’re missing the point if we think the only thing the auto industry can learn from ecommerce is how to stock the digital lot.

[Read more…]