Mollie Monett – DealerRefresh

Mollie Monett

Articles: 2
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And Just Like That, A New Era Of Shoppers Is Born

Mollie Monett
Posted onJul 14, 2020 at 12:56 PM
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Okay, well maybe not just like that. It took the combination of a global pandemic and a government-mandated lockdown for our industry to get here. But as we get more comfortable with this “new normal,” and continue to build digital strength and momentum, here are some best practices that will keep your dealership resilient in …

Your Marketing ROI is Not a Zero-Sum Game

Mollie Monett
Posted onFeb 4, 2019 at 3:03 PM
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It’s a new year, and that means we’re all thinking about how to get the best marketing ROI in 2019. To start, we have to assess- what’s been working and what hasn’t? What stays for another year, and what needs to go? It’s vital to assess the value of all your marketing efforts. But the assessment …

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Mollie Monett – DealerRefresh

And Just Like That, A New Era Of Shoppers Is Born

Your Marketing ROI is Not a Zero-Sum Game