Best PracticesDealership Marketing

A New Way To Track New-Car Online Advertising Performance

Tracking your new-car internet advertising performance We’ve gotten great feedback on our site changes and enhancements to our franchise ad package so far (although more feedback, pro or con, is always appreciated). The new-car shopping experience on the site will continue to evolve through the rest of the year and into 2013, but in the meantime, we’re focusing …
Dealership Communication ToolsIndustry News & Trends

Reporting Update, or What’s Up With our VDPs on Cars.com

For the extra-diligent, faithful readers of DealerRefresh, I know I promised everyone a sneak preview of the Market Intelligence Report this month, but I’m going to postpone it until next month.  As you know, Jeff wanted me to talk about the cool things happening at Cars.com, but he also wanted me to dig even further …