Dealership MarketingDealership Operations & Processes

Employee Joy Rides. Has This Happened to You?

A recent event showed “irrefutable proof” – as one unhappy customer said, that employees taking customers cars for a joy ride is not an uncommon issue dealership customers face. The Joyriding Employee A Californian couple took their car for regular servicing, only to spot it speeding down the road a while later. They realized it was …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Scaling personalization to all customers throughout the buying journey

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: ‘Intelligently’ Engage Auto Shoppers with Live Video Streaming

How many applications (or vendor solutions) do you need to effectively communicate with YOUR CUSTOMERS intelligently, dynamically, and personally? This question (and others) is/are what we discussed in this exclusive DealerRefresh Web Chat with Dropin Auto Brand Ambassador Larry West [LinkedIn]. With more than 30 years of Automotive experience including Dealer and General Manager roles …
Best PracticesDealership Marketing

VIDEO: How to Design a Retargeting Program to Increase Return Visitors

If you managed to catch the live webinar with Ian Cruickshank from Speed Shift Media, you were one of the lucky folks to learn how exactly to design a retargeting program to increase return visitors to your dealership website. But if you didn’t catch it… well bad luck. Just kidding! The most website traffic comes from …
Best Practices

VIDEO: Four Elements to Running a More Profitable Buy Center

You’ve heard me talk about embracing a “new mindset” when it comes to the used car business. Some would argue there’s nothing new at all, but I believe there is, particularly in how dealers source used vehicles and how they should be marketing to consumers.  I had the opportunity to recently to get with a few top pro’s in the field …
Best PracticesDealership Marketing

VIDEO: Does Your Website Attack Visitors?

Did you know that e-commerce sites spend on average only $1 of their advertising budget on converting website traffic for every $92 spent driving website traffic [Source]? This could very well be one reason that more than 38% of website visitors leave a website due to poor design and layout? If you’re looking to maximize your ad spend, these might be two specific areas to …
Best PracticesDealership Marketing

VIDEO: Creating a Personalized Dealership Website

The automotive industry is built on strong relationships and trust. So the shift to digital presents a challenge: bringing that personalized experience to online shoppers without face-to-face interaction. With smart targeting personalization technology, dealerships can create a customized online shopping experience that builds trust, promotes satisfaction, and boosts leads and sales. A personalized digital dealership …
Best PracticesDealership Marketing

VIDEO: Don’t Get Owned Marketing Your Pre-Owned Vehicles

Dealerships love to compete on the amount of new inventory they sell. However, the best margins in auto sales come from used cars. The problem is that digital marketing techniques for new cars just don’t translate well to promoting used cars. Used cars are completely unique, there is limited OEM marketing support, and sometimes they’re …