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Ryan Gerardi – Page 4 – DealerRefresh

ryan.gerardi
In the world of automotive marketing, I blog for car dealers.
  • Articles: 35
  • Website
Keys to Long Term Profitability
Keys to Long Term Profitability
Dealership Marketing

Two Important Goals for Long-Term Profitability

  • ryan.gerardi
  • Posted onFeb 29, 2016 at 10:04 PM
  • 0 Comments
As multi-million dollar local brick and mortar businesses offering people a significant product and service, the expectations for what a dealer can and should be achieving must be high. While I believe that the majority of dealers do strive for excellence, one area where dealers are not exceeding expectations is with Social Media. Considering that …

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Buy a Lot. Sell Fast!
Buy a Lot. Sell Fast!
Best Practices

The Speed of Profit: Buy a Lot. Sell Fast!

  • ryan.gerardi
  • Posted onJan 19, 2016 at 8:08 AM
  • 0 Comments
Work smarter, not harder has become a well-known business axiom. But defining ‘smarter’ is often based on the industry and when it comes to selling cars, working smarter means working faster. Once you buy a car, no matter what the price, the clock starts ticking. And with each passing moment, the potential profit on that …

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Why aren't dealers seeing enough ROI in Social Media
Why aren't dealers seeing enough ROI in Social Media
Dealership Marketing

4 Tips for Bridging the Gap with Dealers and Social Media

  • ryan.gerardi
  • Posted onJan 11, 2016 at 3:31 PM
  • 0 Comments
Automotive brands have embraced social media as a way to keep their brands in front of people. But auto dealers and service centers are not necessarily seeing the benefits. In fact, even the New York times highlighted this problem in an early 2015 article titled, “The Gap Between Auto Dealers and Social Media.” The gist …

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Vanilla Ice and MC Hammer
Vanilla Ice and MC Hammer
Other Stuff

Mobile is a fad that will eventually go away

  • ryan.gerardi
  • Posted onDec 21, 2015 at 9:15 AM
  • 0 Comments
Like most new concepts and practices, it takes time for new ideas to be embraced. It takes even more time for dealers to implement them effectively and streamline their business processes around them. I would argue for the 80/20 rule in our business when it comes to new ideas, that is, until at least 20% of …

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How do blogging and social media impact your dealership?
How do blogging and social media impact your dealership?
Dealership Marketing

Social Media and Blogging for Dealers

  • ryan.gerardi
  • Posted onMay 26, 2009 at 3:20 PM
  • 20 Comments
For the last three years, the auto industry, specifically the dealer community, has inched its way into blogging and social media. It is actually safe to talk about these things whereas fewer than two years ago I purposely avoided using such terms in my conversations with dealers and auto insiders because they were still a …

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