Three Ways Dealerships Fall Short Marketing Their Cars
Three Ways Dealerships Fall Short Marketing Their Cars
Best PracticesDealership Marketing

Three Ways Dealerships Fall Short Marketing Their Cars (And How to Fix the Problems)

Driving quality in-market car buyers to your dealership’s website is hard work. There are many ways to drive traffic to your website, but not all traffic is the same. Obviously, there’s a lot of competition out there. You compete with dealerships from other OEM’s, dealerships from the same OEM’s, you even have to compete with …

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Not all display ads are created equally
Not all display ads are created equally
Best PracticesDealership Marketing

How to Use Display Ads that Drive In-Market Buyers

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger every year but the amount of in-market buyers you attract don’t grow by the same margin? It’s pretty straightforward – …

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Soft Credit Pulls Batch Processing Next Level
Soft Credit Pulls Batch Processing Next Level
Best PracticesDealership Marketing

How to Make Conquesting Easier from Your Service Drive

Soft credit pulls provide the needed insight to truly understand your service drive to see which customers are in equity position whether they previously bought from you or not. While this approach to conquest business is on the rise, Dominion was the first to offer real-time bank agnostic soft credit pulls where you retain full ownership of …

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Dealership Communication ToolsDealership Marketing

Engage, Inform, and Delight Millennials with Personalized Video Emails

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According …

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Facebook is Outperforming Google
Facebook is Outperforming Google
Dealership Marketing

How Facebook is Outperforming Google in Display Ad Revenue

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that features thumb-friendly infinite scrolling, seamless third-party integration with Safari, Instagram, and other applications, and push …

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